Global and China Elevator Industry Report, 2014
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The accelerating urbanization, large-scale construction of indemnificatory housing and rapid development of public transportation in large and medium-sized cities in China slow the decline of elevator sales in commercial housing market to a certain extent. Since 2013, China elevator industry has kept a rapid growth momentum, with the output numbering 625,000 sets, up 18.15% year on year, registering a CAGR of 22.52% over the past decade (2003-2013).

China elevator industry characterized the followings during 2013-2014:

 Local elevator brands grabbed more market share. By virtue of stable layout in medium- to low-end markets and financing via IPOs in capital market, China's domestic elevator brands swept more and more market shares year after year, from about 20% in 2000 to 45% in 2013.

 Thanks to steady growth of market demand, listed elevator companies experienced remarkable growth in performance. Except Shenyang Brilliant Elevator Co., Ltd., major local Chinese elevator companies saw approximate 20% increase in their revenue during 2013-2014, with the growth rate of net income outpacing that of revenue. Guangzhou Guangri Stock Co., Ltd. stood out from its peers, earning revenue of RMB 846 million, up 19.35% from a year earlier, and net income of RMB 90 million, a year-on-year jump of 31.87% in Q1 2014.

Elevator manufacturers earned more money from maintenance service. In recent years, local elevator companies have been actively expanding production, and the revenue from maintenance service has been climbing slowly at the same time. Among major local elevator players, Shenyang Brilliant Elevator Co., Ltd. now enjoys the highest maintenance revenue proportion. In 2013, the company earned revenue of RMB 280 million from maintenance service, rising by 31.4% year on year and accounting for 16.9% of its total revenue, compared with 9.1% in 2010.

电梯 英文_副本.jpg


The concentration ratio of elevator industry is likely to rise further in future. The Special Equipment Safety Law of People's Republic of China (Repair & Maintenance Policy) took effect nationwide in January 2014; the Notice on Strengthening the Work of Elevator Manufacturing, Installation, Transformation License and Type Test (policy on test tower) was introduced across the country on April 30, 2014. The implementation of the two policies will improve the thresholds for accession into the elevator industry, and speed up industry concentration, especially among domestic brands.

Global and China Elevator Industry Report, 2014 focuses on the following aspects:
20120114.gifStatus quo of global elevator industry development, competitive landscape of companies and maintenance market;
20120114.gifCompetitive landscape of China elevator industry, including business layout of foreign brands in China and competition between foreign and domestic brands;
20120114.gifSupply structure, new elevator output and maintenance market of China elevator industry;
20120114.gifDemand structure, demand and main influencing factors of China elevator industry;
20120114.gifValue, volume and prices of imported and exported elevators in China
20120114.gifProduct output and sales volume, operation, main projects and orders of 7 global and 8 Chinese elevator manufacturers;
20120114.gifDevelopment trend, output and export volume forecast of China elevator industry.

Preface
1 Overview of Elevator Industry
1.1 Overview
1.2 Policy Environment
1.2.1 Laws, Regulations and Policies
1.2.2 Analysis of Policy on Testing Tower
1.2.3 Analysis of Policy on Service Market

2 Global Elevator Industry Development
2.1 Status Quo
2.2 Competition among Enterprises
2.3 Service Market

3 Competitive Landscape of China Elevator Industry
3.1 Development of Foreign Elevator Brands in China
3.2 Market Competition
3.2.1 Competition between Foreign and Domestic Brands
3.2.2 Competition among Foreign Brands
3.2.3 Competition among Domestic Brands
3.3 Enterprises’ Financial Performance

4 Supply of China Elevator Industry
4.1 Supply Structure
4.2 Supply
4.2.1 Output of New Elevators
4.2.2 New Capacity Projects
4.3 Service Market
4.3.1 Status Quo
4.3.2 Market Size
4.3.3 Enterprises’ Layout in Service Market

5 Demand of China Elevator Industry
5.1 Demand Structure
5.1.1 Downstream Demand Structure
5.1.2 Regional Demand Structure
5.2 Consumption
5.3 Influencing Factors
5.3.1 Real Estate Sector
5.3.2 Urban Infrastructure Construction
5.3.3 Transformation and Renovation of Old Elevators
5.3.4 Rail Transit Construction
5.4 Governments’ Procurement

6 Import and Export of China Elevator Industry
6.1 Import and Export Volume
6.1.1 Passenger Elevator
6.1.2 Escalator and Moving Sidewalk
6.2 Import and Export Value
6.2.1 Passenger Elevator
6.2.2 Escalator and Moving Sidewalk
6.3 Import and Export Price
6.3.1 Passenger Elevator
6.3.2 Escalator and Moving Sidewalk
6.4 Import and Export Region
6.4.1 Passenger Elevator
6.4.2 Escalator and Moving Sidewalk

7 Key Elevator Companies Worldwide
7.1 Otis
7.1.1 Profile
7.1.2 Operation
7.1.3 Orders
7.1.4 Development in China
7.1.5 Orders in China
7.1.6 Xizi Otis
7.2 Hitachi
7.2.1 Profile
7.2.2 Operation
7.2.3 Hitachi to Restructure Elevator and Escalator Business in Japan through Company Split
7.2.4 Elevator Business in China
7.2.5 Orders in China
7.3 KONE
7.3.1 Profile
7.3.2 Operation
7.3.3 Revenue Structure
7.3.4 Performance Forecast
7.3.5 Development in China
7.3.6 Orders in China
7.3.7 GiantKONE
7.4 Schindler
7.4.1 Profile
7.4.2 Operation
7.4.3 Schindler China
7.4.4 Orders in China
7.4.5 XJ Schindler
7.5 Thyssen Krupp
7.5.1 Profile
7.5.2 Elevator Business
7.5.3 Development in China
7.5.4 Orders in China
7.6 Toshiba
7.6.1 Profile
7.6.2 Operation
7.6.3 Elevator Business
7.6.4 Performance Forecast
7.6.5 Elevator Business in China
7.7 Fujitec
7.7.1 Profile
7.7.2 Operation
7.7.3 Development in China
7.7.4 Orders in China
7.7.5 Huasheng Fujitec Elevator’s New Elevator Research Tower Completes Construction

8 Key Elevator Companies in China
8.1 Shanghai Mitsubishi Elevator Co., Ltd
8.1.1 Profile
8.1.2 Output and Sales Volume
8.1.3 Operation
8.1.4 Competitive Edges
8.1.5 Orders
8.1.6 Projects
8.1.7 Performance Forecast
8.2 Guangzhou Guangri Stock Co., Ltd.
8.2.1 Profile
8.2.2 Operation
8.2.3 Revenue Structure
8.2.4 Gross Margin
8.2.5 Industrial Chain Layout
8.2.6 Performance Forecast
8.3 Canny Elevator Co., Ltd.
8.3.1 Profile
8.3.2 Output and Sales Volume
8.3.3 Operation
8.3.4 Revenue Structure
8.3.5 Gross Margin
8.3.6 R&D and Investment
8.3.7 Orders
8.3.8 Performance Forecast
8.4 SJEC Corporation
8.4.1 Profile
8.4.2 Output and Sales Volume
8.4.3 Operation
8.4.4 Revenue Structure
8.4.5 Gross Margin
8.4.6 R&D and Investment
8.4.7 Orders
8.4.8 Performance Forecast
8.5 Shenyang Brilliant Elevator Co., Ltd.
8.5.1 Profile
8.5.2 Output and Sales Volume
8.5.3 Operation
8.5.4 Revenue Structure
8.5.5 Gross Margin
8.5.6 R&D and Investment
8.5.7 Suppliers
8.5.8 Competitive Edges
8.5.9 Performance Forecast
8.6 Shenlong Elevator Co., Ltd.
8.6.1 Profile
8.6.2 Output and Sales Volume
8.6.3 Operation
8.6.4 Revenue Structure
8.6.5 Gross Margin
8.6.6 Clients and Suppliers
8.6.7 Orders
8.6.8 R&D and Investment
8.6.9 Analysis of Strengths and Weaknesses
8.6.10 Development Plan
8.7 Dongnan Elevator (DNDT)
8.7.1 Profile
8.7.2 Cooperation
8.8 Hangzhou Xinma Elevator Co., Ltd

9 Market Review and Development Forecast
9.1 Market Review
9.2 Development Forecast
9.2.1 Trend
9.2.2 Output Forecast
9.2.3 Export Forecast
Classification of Elevator Products
Laws and Regulations on China Elevator Industry, 2000-2014
Policies Concerning China Elevator Industry, 2006-2013
Elevator Testing Tower Projects in China
Global Elevators in Operation (by Region/Country), 2013
Sales Units of Elevator in the World (by Region), 2010-2013
Sales Volume of New Elevators in BRIC Countries and the Rest of World, 2004-2020E
Global Elevator Market Share, 2013
Proportion of Service Revenue to Total Revenue of KONE, 2005-2014
Layout of Eight Foreign Elevator Brands in China
Market Share of Foreign and Domestic Brands in Chinese Elevator Market, 2013
Competitive Landscape of China Elevator Market, 2013
Market Share of Foreign Brands in China, 2013
Layout of Foreign Elevator Brands in China, 2011-2014
Market Share of Domestic Brands in China, 2013
Major Listed Chinese Elevator Companies’ Revenue and Year-on-Year Growth, 2013-2014
Major Listed Chinese Elevator Companies’ Net Income and Year-on-Year Growth, 2013-2014
Major Listed Chinese Elevator Companies’ Revenue from Service Segment and Year-on-Year Growth, 2013
Elevator Product Structure
Market Share of Middle and Low Speed Elevator in China, 2005-2013E
Elevator Output and YOY Growth Rate in China, 1983-2013
Output and Sales Volume of Major Listed Chinese Elevator Companies, 2013
Major Elevator Projects under Construction in China, 2013-2015
Chinese Elevator Service Market Share, 2013
Service Revenue Percentage of Elevator Companies in China, 2010-2013
Number of Elevators in Operation in China, 2000-2013
Market Capacity of Chinese Elevator Service Industry, 2012-2015E
Number of Subsidiaries of Major Chinese Elevator Companies (as of 2013)
Elevator Application Structure
Consumption Structure in Chinese Elevator Market by Region, 2013
Regional Features of Elevator Market
Elevator Consumer Market Composition
Elevator Market Segments’ Driver
Consumption Structure in Global and Chinese Elevator Markets, 2013
Real Estate Investment and YOY Growth Rate in China, 1997-2014
Growth Rates of New Housing Construction Area and Elevator Output in China, 2001-2014
Urbanization Rates in China, 1949-2013
Elevator Renovation and Transformation Demand in China, 2010-2024E
Operation Mileage of Urban Rail Transit in China by City, 2013
Government Procurement Amount for Elevators in China, 2010-2013
Monthly Government Procurement Amount for Elevators in China, 2012-2013
Import and Export Volume of Elevator and Escalator in China, 2007-2014
Import and Export Volume of Passenger Elevator in China, 2010-2014
Import and Export Volume of Escalator and Moving Sidewalk, 2010-2014
Import and Export Value of Elevator and Escalator in China, 2007-2014
Import and Export Value of Passenger Elevator in China, 2010-2014
Import and Export Value of Escalator and Moving Sidewalk, 2010-2014
Average Import/Export Price of Passenger Elevator in China, 2010-2014
Average Import/Export Price of Escalator and Moving Sidewalk in China, 2010-2014
Export of Passenger Elevator in China (by Destinations), Q1 2014
Export of Passenger Elevator in China (by Sources), Q1 2014
Import of Passenger Elevator in China (by Sources), 2013
Export of Escalator and Moving Sidewalk in China (by Destinations), Q1 2014
Export of Escalator and Moving Sidewalk in China (by Sources), Q1 2014
Import of Escalator and Moving Sidewalk in China (by Sources), 2013
Introduction to Otis
Elevator Development History of Otis
Major Financials of Otis, 2011-2014
Major Orders of Otis Worldwide, 2012-2014
Expansion Process of Otis in China
Main Elevator Orders of Otis in China, 2009-2013
Marketing Network of Xizi Otis
Selected Financial Indices of Hitachi, FY2009-FY2013
Revenue of Hitachi (by Business), FY2009-FY2013
Revenue of Hitachi (by Region), FY2009-FY2013
Equity Structure of Hitachi Elevator (China)
Main Elevator Production Bases of Hitachi China
Revenue and Net Income of Hitachi Elevator (China), 2011-2013
Main Elevator Orders of Hitachi in China
Global Operations of KONE
Selected Financial Indices of KONE, 2013-2014
Revenue Structure of KONE, Q1 2014
Revenue Structure of KONE (by Regions), 2005-2013
Revenue Structure of KONE (by Business), 2005-2013
Operating Business Forecast of KONE, 2014E
Development History of KONE in China
Business Distribution of KONE in China
Product Structure of KONE and GiantKONE
Financials of KONE in China, 2013-2014
Selected Financial Indices of Schindler, 2009-2013
Selected Financial Indices of Schindler, 2013-2014
Revenue and Order Backlog of Schindler (by Region), 2012 -2013
Schindler’s Business in China
Development Course of Schindler in China
Business Indicators of Schindler in Asia, Oceania and Africa, 2013
Elevator Orders of Schindler in China, 2013
Main Business Indicators of XJ Schindler, 2010-2013
Main Business Indicators of Thyssen Krupp, FY2013-FY2014
Business Indicators of Thyssen Krupp (by Business), FY2013-FY2014
Elevator Sales of Thyssen Krupp, 2007-2014
Business Distribution of Thyssen Krupp in China
Development History of ThyssenKrupp Elevator (China)
Elevator Brands of Thyssen Krupp Operated in India and China
Main Elevator Orders of Thyssen Krupp in China
Main Business Indicators of Toshiba, FY 2012-FY 2013)
Revenue Structure of Toshiba (by Regions), FY2013
Elevator Development Course of Toshiba
Net Sales and Operating Income of Community Solutions of Toshiba, FY2011-FY2013
Financial Performance Forecast of Toshiba, FY2013-FY2016
Elevator Business Distribution of Toshiba in China
Global Business Distribution of Fujitec
Selected Financial Indices of Fujitec, FY2009-FY2014
Sales of Fujitec in East Asia, FY2009-FY2014
Production Bases of Fujitec Elevator (China)
Marketing Network of Fujitec in China
Fujitec’s Elevator Bidding in Beijing Subway Projects
Output of Shanghai Mitsubishi Elevator, 2008-2013
Accumulative Sales Volume of Shanghai Mitsubishi Elevator, 1998-2012
Revenue and Net Income of Shanghai Mitsubishi Elevator, 2009-2013
Gross Margin of Elevator of Shanghai Mitsubishi Elevator, 2008-2013
Major Projects of Shanghai Mitsubishi Elevator
Revenue and Net Income of Shanghai Mitsubishi Elevator, 2014E-2017E
Revenue and Net Income of Guangzhou Guangri Stock, 2010-2014
Revenue and Net Income of Trade-in Assets of Guangzhou Guangri Stock, 2012-2013
Revenue of Guangzhou Guangri Stock (by Business), 2013
Revenue of Guangzhou Guangri Stock (by Regions), 2013
Gross Margin of of Guangzhou Guangri Stock (by Business), 2013
Industrial Chain Layout of Guangzhou Guangri Stock
Industrial Parks of Guangzhou Guangri Stock in China
Revenue and Net Income of Guangzhou Guangri Stock, 2014E-2017E
Output, Sales Volume and Stock of Canny Elevator, 2011-2013
Revenue and Net Income of Canny Elevator, 2009-2014
Revenue of Canny Elevator (by Product), 2010-2013
Revenue of Canny Elevator (by Region), 2010-2013
Gross Margin of Canny Elevator, 2008-2013
R&D Costs and % of Total Revenue of Canny Elevator, 2009-2013
Main Elevator and Elevator Parts Projects of Canny Elevator, 2011-2012
Main Elevator Orders of Canny Elevator, 2006-2013
Revenue and Net Income of Canny Elevator, 2014E-2017E
Output and Sales Volume of SJEC Corporation, 2008-2013
Revenue and Net Income of SJEC Corporation, 2009-2014 
Revenue of SJEC Corporation (by Business), 2010-2013
Revenue of SJEC Corporation (by Region), 2009-2013
Gross Margin of SJEC Corporation, 2008-2013
R&D Costs and % of Total Revenue of SJEC Corporation, 2008-2013
Fund-raising Projects and Investment of SJEC Corporation (as of 2013)
New Capacity of Elevator Expansion Projects of SJEC Corporation
Elevator Orders of SJEC Corporation, 2013-2014
Revenue and Net Income of SJEC Corporation, 2014E-2017E
Output, Sales and Stock of Shenyang Brilliant Elevator, 2009-2013
Revenue and Net Income of Shenyang Brilliant Elevator, 2009-2014
Revenue of Shenyang Brilliant Elevator (by Business), 2009-2013
Revenue of Shenyang Brilliant Elevator (by Region), 2009-2013
Gross Margin of Shenyang Brilliant Elevator, 2009-2013
R&D Costs and % of Total Revenue of Shenyang Brilliant Elevator, 2009-2013
Fund-Raising Projects of Shenyang Brilliant Elevator
Shenyang Brilliant Elevator’s Procurement from Top 5 Suppliers and % of Total Procurement, 2013
Revenue and Net Income of Shenyang Brilliant Elevator, 2014E-2017E
Output and Sales Volume of Shenlong Elevator, 2011-2013
Sales Volume of Shenlong Elevator (by Products), 2011-2013
Average Selling Price of Products of Shenlong Elevator, 2011-2013
Revenue and Net Income of Shenlong Elevator, 2011-2013
Revenue of Shenlong Elevator (by Business), 2011-2013
Revenue of Shenlong Elevator (by Regions), 2011-2013
Gross Margin of Shenlong Elevator (by Business), 2011-2013
Shenlong Elevator’s Revenue from Top 5 Clients and % of Total Revenue, 2013
Shenlong Elevator’s Procurement from Top 5 Suppliers and % of Total Procurement, 2013
Major Elevator Orders of Shenlong Elevator, 2013
R&D Costs and % of Total Revenue of Shenlong Elevator, 2011-2013
Fund-raising Projects of Shenlong Elevator
New Capacity of Fund-raising Projects of Shenlong Elevator
Development Course of Dongnan Elevator
Application Cases of Special Elevators of Dongnan Elevator
Marketing Network of Dongnan Elevator in China
Year-on-Year Growth Rates in Revenue and Net Income of Major Listed Companies in China Elevator Industry, Q1 2014
Per Capita Elevator in Service in the World (by Region/Country)
Output of Elevator in China, 2013-2017E
Export Volume of Elevator and Escalator in China, 2014E-2017E

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