TCL Corporation : Small Step Up in Global Ranking; Big Step Forward in Globalization


Shenzhen, Sep 12th - According to data released by Display Search, a leading global market research and consulting firm specializing in the display supply chain, TCL's ranking within the TV market moved up to the 7th spot in the global TV market, surpassing its Chinese competitors to become the top Chinese TV brand in competition with its Japanese and Korean peers in the global TV market.

"It's a small step up in the global ranking, but it symbolizes a big step forward for TCL Multimedia's business growth, especially in the overseas markets, said Mr. Zhao Zhongyao, Executive Director and Senior Vice President, "We have been pushing ourselves to provide consumers with products containing the most advanced technologies. TCL's most advanced 3D TV's and LCD TV's have now become our main driving force for business growth. We are happy to see that our continuous efforts in globalization are paying off this year.

According to TCL Multimedia's first half year report of 2011, TCL Multimedia has managed to bring itself out of the losses seen from last year and has made revenues of RMB 11.027 billion and generated RMB 123 million in profit. Compared to the same period of last year, the company's sales revenue has increased by 9.76%.

In the first half of 2011, the company launched 13 new product series including 31 new products into the global TV market. Sales of LCD TVs reached 4.033 million sets, up by 23.9%, compared to the same period of last year. Among which, sales in the overseas markets is RMB 1.506 million, an increase of 25.6% over last year. Sales in emerging markets have significantly contributed and are exceptionally outstanding: By the end of July, the sales volumes of flat TVs in emerging markets have grown by 54% year on year. In the Indonesian market, the sales volume has gone up by 270% compared to the same period of last year, an 80% increase in Thailand, and a 44% increase in the markets in the Philippines and Vietnam year on year.

In cooperation with the company's strong sales growth in the overseas market, TCL Multimedia partnered up with Paramount to promote TCL's 3D TVs and smart TVs globally. "The effectiveness of the marketing move is surfacing, commented QC Liang, Assistant President and GM-Branding, TCL Corporation, who also commented that, "Global consumers are excited about our TV products equipped with the most advanced and top-notch technologies. We believe that our smart TVs and 3D TVs have brought them excellent experience and a lot of fun. Apart from these modern TVs, we are researching on clout computing TVs, which will bring a revolutionary change to families.

While the global TV market is seeing signs of slowing down, TCL Multimedia's growth has been moving forward and the whole TCL Corporation as well. According to TCL's first half year report of 2011, TCL Corporation's revenue reached RMB 27.355 billion, with a profit of RMB 539 million.

"This is a result of TCL's quality growth seeking strategy globally, said Jiang Ruxiang, a senior analyst from Jiang Ruxiang, President of Beijing Xien Consulting Firm, "in terms of Chinese companies going global, TCL is the most valuable Chinese company because it understands the complex laws behind globalization. TCL doesn't seek short term sales growth but tries to understand the laws of integrating global resources and moving up in the industry value chain to achieve sustainable growth. If a company wants to reach out to the world, it needs to ask itself, where will it be in the next ten years or twenty years; to achieve this, we need to ask ourselves what we will give our consumers and what we will need to give up. TCL did, and continues to do this.



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