Global and China Luxury Apparel Industry Report, 2014-2017
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July 2014
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With the improvement of people’s income as well as the prosperity of agent purchasing and gifting, the luxury market in China (especially Mainland China) has achieved steady growth over the recent years. During 2004-2011, China's total consumption of luxury goods showed a CAGR of 20.9%. However, since 2012, influenced by the policies of anti-corruption, suppression of gifting and consumption with public funds, the growth rate of luxury consumption in China has been slowing down rapidly. In 2013, total luxury consumption in China was RMB 116 billion, up by only 2.1% YoY, falling 5.1 points compared to the growth rate in 2012.
At present, most luxuries in China are concerned about dressing, of which apparel account for over 60%. In 2013, China's total consumption of luxury apparel was RMB 76.13 billion, accounting for 65.6% of the total consumption of luxury goods, and it is expected to reach about RMB 89.04 billion in 2017.
Wristwatches, bags & suitcases and men's wear are major luxury apparel consumer products in China, which accounted for 72.9% of total consumption of luxury apparel in China in 2013. Among them, wristwatches made up the highest proportion 35.0%.
Being optimistic about the prospects of China's luxury market, the world's major apparel brands such as Louis Vuitton (LV), Hermes, Burberry, Gucci, Prada, Fendi and Thomas Pink all have begun their layout in China in recent years.
LV: a global luxury apparel brand with the highest value in 2014. As of the end of June, 2014, LV has a total of 50 specialty stores in 33 cities in Chinese Mainland, adding one city (Jinan) and 5 specialty stores compared with the numbers in 2013.
Hermès: the most popular luxury brand in China in 2014, with brand value reaching USD 21.84 billion. As for its strategy in China, Hermès draws close to the Chinese consumers through its "Shang Xia" brand and through building Chinese-style luxury. Currently, there are two "Shang Xia" brand stores each in Shanghai and Paris.
Burberry: the eighth largest luxury brand worldwide in 2014. In recent years, while actively strengthening partnership with Baidu, Youku and Alibaba, Burberry also opens the new online private customization service. In April 2014, Burberry online store successfully settled in www.tmall.com and became the first top luxury shop to open in China's B2C online stores.
Global and China Luxury Apparel Industry Report, 2014-2017 by ResearchInChina focuses on the following:
Scale and regional structure of Global and China luxury markets, and overseas consumption of Chinese consumers, etc;
Tax policies, size, product structure, regional structure and brand development status, etc of China luxury apparel market;
Size of clothing, wristwatch, bag & suitcase, shoes and other apparel market segments and development and layout of various brands in China, etc.;
Research of characteristics, information channel, purchase propensity of Chinese luxury apparel consumers;
Online shopping market size and online shopping features of luxury apparel and patterns of netrepreneursin China;
Operation and development in China of 8 key global luxury companies (including 17 brands);
Forecast of Global and China luxury and China luxury apparel market size in 2014-2017.
1 Overview of Luxury Apparel Industry
1.1 Definition of the Luxury Industry
1.2 Industry Characteristics
1.2.1 Characteristics of the Luxury Industry
1.2.2 Characteristics of Luxury Apparel
1.3 Development History of Apparel Luxury Consumption in China
2 Development of Global and China Luxury Industry
2.1 Global Luxury Industry
2.1.1 Market Size
2.1.2 Regional Structure
2.2 China Luxury Industry
2.2.1 Market Size
2.2.2 Consumption in Overseas
2.2.3 Development Status of Affordable Luxury Brands in China
2.3 Development Trend
3 Development of China Luxury Apparel Industry
3.1 Tax Policy
3.2 Market Size
3.3 Product Structure
3.4 Regional Structure
3.4.1 Regional Distribution
3.4.2 Beijing
3.4.3 Shanghai
3.5 Brand Development
4 Development of China Luxury Apparel Segmented Products
4.1 Luxury Apparel
4.1.1 Market Size
4.1.2 Layout of Luxury Apparel Brands in China
4.1.3 Children's Wear Luxury
4.2 Luxury Wristwatch
4.2.1 Market Size
4.2.2 Layout of Luxury Watch Brands in China
4.3 Luxury Bag & Suitcase
4.3.1 Market Size
4.3.2 Price
4.4 Luxury Footwear
5 Chinese Consumers of Luxury Apparel
5.1 Consumer Characteristics
5.2 Types of Consumers
5.3 Purchase Potential
5.4 Reasons for Purchase
5.5 Information Channels
5.6 Propensity of Purchase
6 Status Quo of Luxury Apparel Online Shopping in China
6.1 Size of Luxury Online Shopping
6.2 Features of Chinese Netizens in Luxury Online Shopping
6.3 Patterns of Netrepreneurs
6.3.1 Status Quo
6.3.2 www.shangpin.com
6.3.3 www.glamour-sales.com.cn
6.3.4 www.5lux.com
6.3.5 www.meici.com
6.3.6 www.xiu.com
6.4 Development Trend
7 Leading Luxury Apparel Production Enterprises
7.1 LVMH
7.1.1 Profile
7.1.2 Operation
7.1.3 Revenue Structure
7.1.4 Fashion and Leather Goods Business
7.1.5 Louis Vuitton
7.1.6 FENDI
7.1.7 Dior
7.1.8 Givenchy
7.1.9 Thomas Pink
7.2 Richemont
7.2.1 Profile
7.2.2 Operation
7.2.3 Revenue Structure
7.2.4 Sales Channels
7.2.5 Dunhill
7.2.6 Shanghai Tang
7.3 Kering
7.3.1 Profile
7.3.2 Operation
7.3.3Revenue Structure
7.3.4 Luxury Business
7.3.5 Gucci
7.3.6 Saint Laurent Paris
7.3.7 Bottega Veneta
7.4 Chanel
7.5 HermèS
7.5.1 Profile
7.5.2 Operation
7.5.3 Revenue Structure
7.5.4 Development in China
7.6 Burberry
7.6.1 Profile
7.6.2 Operation
7.6.3 Revenue Structure
7.6.4 Development in China
7.7 Versace
7.8 Prada
7.8.1 Profile
7.8.2 Operation
7.8.3Revenue Structure
7.8.4 Sales Channels
7.8.5 Development in China
7.8.6 Prada Brand
7.8.7 Miumiu
7.8.8 Church’s
8 Conclusion and Forecast
8.1 Market
8.2 Major Brands
Global Total Consumption of Luxury Goods and YoY Growth, 2001-2014
Structure of Total Global Consumption of Luxury Goods, by Region, 2013
Total Consumption of Luxury Goods by Chinese Consumers, 2008-2014
Consumption of Luxury Goods by Chinese Consumers, by Region, 2009-2013
Main Reasons Why Chinese Consumers Buy Luxury Goods Abroad
Favorite Places to Buy Luxury Goods for Chinese Consumers
Number and Proportion of Tourists at the Top 10 Duty-Free Consumption Countries/Regions, 2012-2013
Number of Stores in China of Major Global Affordable Luxury Brands, 2014
Total Global Consumption of Luxury Goods and YoY Growth, 2013-2017E
Total Global Consumption of Luxury Goods by Chinese Consumers and YoY Growth, 2013-2017E Evolvement of Luxury Apparel Tax Policies in China
Tax Rates of Some Imported Luxury Apparel in China, 2014
Total Consumption of Luxury Apparel and YoY Growth in China, 2004-2014
Total Consumption of Luxury Apparel in Mainland China, by Category, 2013-2014
Number and Proportion of Stores in 15 Most-Distributed Cities of 50 Major Global Luxury Apparel Brands, by the End of June 2014
Structure of Multimillionaires in China, by Province/Municipality, 2013
Structure of the Rich in China, by City, 2013
Sales of Beijing Shin Kong Place, 2011-2013
Total Retail Sales of Social Consumer Goods in Beijing, 2006-2013
Per Capita Disposable Income of Urban Residents in Beijing, 2006-2013
Total Retail Sales of Consumer Goods in Shanghai, 2006-2012
Per Capita Disposable Income of Urban Residents in Shanghai, 2006-2013
Top10 Global Luxury Apparel Brands, by Brand Value, 2014
Ten Most-Wanted Luxury Brands for Chinese Luxury Consumers, by Gender, 2014
Total Consumption of Luxury Apparel in China, by Category, 2009-2017E
Distribution of Stores of Global Leading Luxury Apparel Brands in China, 2014
Total Consumption of Luxury Wristwatch and YoY Growth in China, 2009-2017E
Distribution of Stores of Global Leading Luxury Watch Brands in China, 2014
Total Consumption of Luxury Bag and Suitcase and YoY Growth, 2009-2017E
Structure of Chinese Luxury Bag and Suitcase Consumers, by Price Range, 2014
Total Consumption of Luxury Footwear and YoY Growth, 2009-2017E
Main Consuming Behaviors of Chinese Luxury Consumers, 2014
Categories and Key Characteristics of Chinese Luxury Consumers, 2014
Consumption of Chinese Luxury Consumers, by Category, 2013
Number of Multimillionaires and YoY Growth in China, 2009-2013
Annual Income Breakdown and Proportion of Luxury Consumption of Chinese Urban Households, 2010 & 2015
Purposes for Which Chinese Luxury Consumers Buy Luxury Goods, 2013
Major Considerations When Chinese Consumers Buy Luxury Goods, 2013
Information Sources of Luxury Goods for Chinese Consumers, 2013
Main Categories of Luxury Goods Purchased by Chinese Consumers, 2013
Transaction Volume of Chinese Online Luxury Goods Shopping Market, 2010-2017E
Classification of Luxury Shopping Websites Direct-Sale Websites of Major Luxury Brands
E-Commerce Business Models of Different Luxury Brands
Authorized Luxury Brands Being Sold by Glamour Sales
Number of Brands and Specific Brands of LVMH Group, by Business, 2014
Number of Exclusive Stores of LVMH Group, by Country/Region, 2011-2013
Number of Exclusive Stores of LVMH Group, by Business, 2011-2013
Revenue and YoY Growth of LVMH Group, 2008-2014
Revenue of LVMH Group, by Business, 2008-2014
Revenue Structure of LVMH Group, by Region, 2010-2014
Revenue Structure of LVMH Group, by Receipt Currency, 2012-2013
Operation of Fashion Clothing and Leather Goods Business of LVMH Group, 2011-2013
Exclusive Stores of Louis Vuitton in China, 2011-2014
Distribution of Fendi Boutiques in Mainland China, 2013-2014
Distribution of Dior Fashion and Accessory Exclusive Stores in Mainland China, 2013-2014
Distribution of Givenchy Stores in Mainland China, by the End of June 2014
Givenchy Counters in Mainland China, 2013-2014
Distribution of Thomas Pink Exclusive Stores in Mainland China, 2013-2014
Sales and Net Income of Richemont Group, FY2011-FY2014
Sales and Structure of Richemont Group, by Business, FY2012-FY2014
Sales and Structure of Richemont Group, by Product Line, FY2013-FY2014
Sales and Structure of Richemont Group, by Region, FY2013-FY2014
Sales and Structure of Richemont Group, by Channel, FY2012-FY2014
Dunhill Stores in Mainland China, by the End of June 2014
Number of Shanghai Tang Brand Stores in Mainland China, 2013-2014
Brand Layout of Kering Group, by Business, 2014
Revenue and Net Income of Kering Group, 2011-2014
Revenue Structure of Kering Group, by Business, 2011-2014
Revenue Structure of Kering Group, by Region, 2011-2013
Number of Direct-Sale Luxury Stores of Kering Group, by Region, 2012-2013
Revenue and Operating Profit from Luxury Business of Kering Group, 2011-2014
Structure of Revenue from Luxury Business of Kering Group, by Brand, 2013
Structure of Revenue from Luxury Business of Kering Group, by Business, 2013
Structure of Revenue from Luxury Business of Kering Group, by Region, 2013
Gucci Direct-Sale Stores, by Region, 2012-2013
Revenue and Operating Profit of Gucci, 2011-2014
Revenue Structure of Gucci, by Product, 2013
Revenue Structure of Gucci, by Region, 2013
Distribution of Gucci Exclusive Stores in China, 2011-2014
Saint Laurent Direct-Sale Stores, by Region, 2012-2013
Revenue and Operating Profit of Saint Laurent, 2011-2014
Revenue Structure of Saint Laurent, by Product, 2013
Revenue Structure of Saint Laurent, by Region, 2013
Distribution of Saint Laurent Exclusive Stores in China, 2014
Bottega Veneta Direct-Sale Stores, by Region, 2012-2013
Revenue and Operating Profit of Bottega Veneta, 2011-2014
Revenue Structure of Bottega Veneta, by Product, 2013
Revenue Structure of Bottega Veneta, by Region, 2013
Distribution of Bottega Veneta Exclusive Stores in China, 2013-2014
Distribution of Chanel Fashion and Glasses Boutiques in China, 2011-2014
Business Structure of Hermes, 2014
Distribution of Hermes Retail Stores, by Region/Country, 2013
Revenue and Net Income of Hermes, 2009-2014
Number of Hermes Exclusive Retail Outlets, 2008-2013
Revenue of Hermes, by Product, 2011-2014
Revenue and Structure of Hermes, by Region, 2011-2014
Hermes Exclusive Stores in Mainland China, 2011-2014
Number of Burberry Direct-Sale Stores and Flagship Stores, by Region, 2010-2014
Revenue and Net Income of Burberry, FY2010-FY2014
Revenue of Burberry, by Product, FY2010-FY2014
Revenue and Structure of Burberry, by Region, FY2010-FY2014
Revenue of Burberry, by Sales Mode, FY2010-FY2014
Distribution of Burberry Stores in Mainland China, 2013-2014
Distribution of Versace Stores in Mainland China, 2011-2014
Number of Stores of Prada Group, by Brand/Region, 2012-2014
Exclusive Stores of Prada Group, by Country/Region, by the End of April 2014
Revenue and Net Income of Prada Group, FY2009-FY2014
Net Sales and Structure of Prada Group, by Product, FY2011-FY2014
Net Sales and Structure of Prada Group, by Brand, FY2011-FY2014
Net Sales and Structure of Prada Group, by Region, FY2011-FY2014
Net Sales and Structure of Prada Group, by Channel, FY2012-FY2013
Sales and Structure of Prada Group in Greater China Region, FY2012-FY2014
Prada Brand Exclusive Stores, by Country/Region, by the End of January 2014
Net Sales and Operating Profit of Prada Brand, 2011-2014
Revenue and Number of Stores of Prada Brand, by Channel, FY2006-FY2013
Distribution of Prada Stores in Mainland China, 2013-2014
Revenue Structure of Prada Men, by Product, FY2013
Revenue and Number of Stores of MIUMIU Brand, by Channel, FY2006-FY2013
Distribution of MIUMIU Brand Stores in Mainland China, 2013-2014
Church's Brand Stores, by Country/Region, by the End of January 2014
Total Consumption of Luxury Apparel and YoY Growth in Mainland China, 2013-2017
Number of Stores in Mainland China of Major Global Luxury Apparel Brands, 2013-2014
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