Automotive Voice Market: Installation in New Passenger Cars in China Hit 28.7%
As software and hardware technologies advance, voice has been a key way for people to communicate with machines, particularly in automotive field where big auto brands are racing to launch the capability.
In 2019H1, 28.7% of new passenger cars on offer in China carried voice capability, with installation soaring by 57.8% from the same period of last year; brands that largely equipped their vehicles with the function included Geely, Nissan, Buick and Changan.
In 2018, China’s automotive voice market size ballooned by 73.5% year on year. Market competition is characterized by the following:
iFLYTEK as a bellwether in the market, swept 46.5% shares, and developed joint-venture brand customers beyond homegrown automakers.
Cerance (Nuance) is a voice provider for joint-venture brands, with a market share of 24.6% in the first half of 2019. Its voice convergence solutions have been an option for several companies.
Vehicle models packing voice technology of Baidu, Alibaba and Tencent (BAT), have begun to be spawned since 2018. Among BAT, Baidu is the most aggressive; Alibaba slows down in installation; Tencent will step forward by developing voice-enabled WeChat vehicle version and applets.
As the biggest speech provider in China, iFLYTEK has established a foothold in automotive field for 16 years, with rich experience in the area. By the end of 2018, iFLYTEK had forged close partnerships with a number of OEMs, with total installations of OEM automotive voice outnumbering 15 million.
iFLYTEK is working on IVI system by virtue of superiority in speech technologies. Its Feiyu IVI system has iterated to version 2.0 adding capabilities like voiceprint and face recognition beyond multi-dimensional voice interaction functions from integrated voice recognition, natural language understanding and speech synthesis to voice wake-up, voice enhancement, intelligent search and full duplex voice. Moreover, Feiyu 2.0 provides custom-made services, for example, IVI interface can display OEM’s unique label. The system has already been mounted on Changan CS95, Haval H7, Chery Arrizo GX/EX and Dongdeng Xiaokang 580.
Nuance as the world’s largest voice provider is about to complete spin-off of its automotive business in October 2019. The separate company named as Cerence, has 70 speech models (e.g., mandarin, Cantonese and Shanghainese), 1,250 patents, and a workforce of 1,300 including 240 staffs in China.
Cerence sees a rising share in the Chinese market as it broke the barriers on localization. ECARX GKUI 19 begins to use Cerence voice enhancement technology; Cerence local voice solution also becomes available to Banma Zhixing 3.0.
Tencent lags behind Baidu and Alibaba a bit in automotive voice. In August 2019, the launch of WeChat vehicle version invigorated new vitality into Tencent. WeChat vehicle version features voice-enabled message receiving and sending and a deep integration with navigation. The availability of smartphone Bluetooth perception allows automatic login when users get in car and automatic logout when they get off. Changan CS75 Plus is currently the first model carrying vehicular WeChat. For what to do next, Tencent Auto Intelligence will roll out an applet framework designed for voice and vehicle HMI, which enables voice wake-up driven by scenario engine, with lighter cloud load.
Global and China Automotive Voice Industry Report, 2019 highlights the following:
Intelligent speech industry and market (industry chain, application scenarios, development history, market size, competitive pattern, etc.);
Global and China automotive voice markets (size, competitive pattern, development trends, major players’ layout, their development characteristics, etc.);
Chinese automotive voice suppliers (profile, operation, product system, R&D system, major clients, development plan, etc.).
In-vehicle Payment and ETC Market Research Report, 2024
Research on in-vehicle payment and ETC: analysis on three major application scenarios of in-vehicle payment
In-vehicle payment refers to users selecting and purchasing goods or services in the car an...
Automotive Audio System Industry Report, 2024
Automotive audio systems in 2024: intensified stacking, and involution on number of hardware and software tuning
Sales of vehicle models equipped with more than 8 speakers have made stea...
China Passenger Car Highway & Urban NOA (Navigate on Autopilot) Research Report, 2024
NOA industry research: seven trends in the development of passenger car NOA
In recent years, the development path of autonomous driving technology has gradually become clear, and the industry is acce...
Automotive Cloud Service Platform Industry Report, 2024
Automotive cloud services: AI foundation model and NOA expand cloud demand, deep integration of cloud platform tool chainIn 2024, as the penetration rate of intelligent connected vehicles continues to...
OEMs’ Passenger Car Model Planning Research Report, 2024-2025
Model Planning Research in 2025: SUVs dominate the new lineup, and hybrid technology becomes the new focus of OEMs
OEMs’ Passenger Car Model Planning Research Report, 2024-2025 focuses on the medium ...
Passenger Car Intelligent Chassis Controller and Chassis Domain Controller Research Report, 2024
Chassis controller research: More advanced chassis functions are available in cars, dozens of financing cases occur in one year, and chassis intelligence has a bright future. The report combs th...
New Energy Vehicle Thermal Management System Market Research Report, 2024
xEV thermal management research: develop towards multi-port valve + heat pump + liquid cooling integrated thermal management systems.
The thermal management system of new energy vehicles evolves fro...
New Energy Vehicle Electric Drive and Power Domain industry Report, 2024
OEMs lead the integrated development of "3 + 3 + X platform", and the self-production rate continues to increase
The electric drive system is developing around technical directions of high integratio...
Global and China Automotive Smart Glass Research Report, 2024
Research on automotive smart glass: How does glass intelligence evolve
ResearchInChina has released the Automotive Smart Glass Research Report 2024. The report details the latest advances in di...
Passenger Car Brake-by-Wire and AEB Market Research Report, 2024
1. EHB penetration rate exceeded 40% in 2024H1 and is expected to overshoot 50% within the yearIn 2024H1, the installations of electro-hydraulic brake (EHB) approached 4 million units, a year-on-year ...
Autonomous Driving Data Closed Loop Research Report, 2024
Data closed loop research: as intelligent driving evolves from data-driven to cognition-driven, what changes are needed for data loop?
As software 2.0 and end-to-end technology are introduced into a...
Research Report on Intelligent Vehicle E/E Architectures (EEA) and Their Impact on Supply Chain in 2024
E/E Architecture (EEA) research: Advanced EEAs have become a cost-reducing tool and brought about deep reconstruction of the supply chain
The central/quasi-central + zonal architecture has become a w...
Automotive Digital Power Supply and Chip Industry Report, 2024
Research on automotive digital power supply: looking at the digital evolution of automotive power supply from the power supply side, power distribution side, and power consumption side
This report fo...
Automotive Software Business Models and Suppliers’ Layout Research Report, 2024
Software business model research: from "custom development" to "IP/platformization", software enters the cost reduction cycle
According to the vehicle software system architecture, this report classi...
Passenger Car Intelligent Steering Industry Research Report, 2024
Intelligent Steering Research: Steer-by-wire is expected to land on independent brand models in 2025
The Passenger Car Intelligent Steering Industry Research Report, 2024 released by ResearchInChina ...
China Passenger Car Mobile Phone Wireless Charging Research Report, 2024
China Passenger Car Mobile Phone Wireless Charging Research Report, 2024 highlights the following:Passenger car wireless charging (principle, standards, and Qi2.0 protocol);Passenger car mobile phone ...
Automotive Smart Exteriors Research Report, 2024
Research on automotive smart exteriors: in the trend towards electrification and intelligence, which exteriors will be replaced by intelligence
The Automotive Smart Exteriors Research Report, 2024 r...
Automotive Fragrance and Air Conditioning System Research Report, 2024
Research on automotive fragrance/air purification: With surging installations, automotive olfactory interaction is being linked with more scenarios.
As users require higher quality of personalized, i...