Automotive Voice Market: Installation in New Passenger Cars in China Hit 28.7%
As software and hardware technologies advance, voice has been a key way for people to communicate with machines, particularly in automotive field where big auto brands are racing to launch the capability.
In 2019H1, 28.7% of new passenger cars on offer in China carried voice capability, with installation soaring by 57.8% from the same period of last year; brands that largely equipped their vehicles with the function included Geely, Nissan, Buick and Changan.
In 2018, China’s automotive voice market size ballooned by 73.5% year on year. Market competition is characterized by the following:
iFLYTEK as a bellwether in the market, swept 46.5% shares, and developed joint-venture brand customers beyond homegrown automakers.
Cerance (Nuance) is a voice provider for joint-venture brands, with a market share of 24.6% in the first half of 2019. Its voice convergence solutions have been an option for several companies.
Vehicle models packing voice technology of Baidu, Alibaba and Tencent (BAT), have begun to be spawned since 2018. Among BAT, Baidu is the most aggressive; Alibaba slows down in installation; Tencent will step forward by developing voice-enabled WeChat vehicle version and applets.
As the biggest speech provider in China, iFLYTEK has established a foothold in automotive field for 16 years, with rich experience in the area. By the end of 2018, iFLYTEK had forged close partnerships with a number of OEMs, with total installations of OEM automotive voice outnumbering 15 million.
iFLYTEK is working on IVI system by virtue of superiority in speech technologies. Its Feiyu IVI system has iterated to version 2.0 adding capabilities like voiceprint and face recognition beyond multi-dimensional voice interaction functions from integrated voice recognition, natural language understanding and speech synthesis to voice wake-up, voice enhancement, intelligent search and full duplex voice. Moreover, Feiyu 2.0 provides custom-made services, for example, IVI interface can display OEM’s unique label. The system has already been mounted on Changan CS95, Haval H7, Chery Arrizo GX/EX and Dongdeng Xiaokang 580.
Nuance as the world’s largest voice provider is about to complete spin-off of its automotive business in October 2019. The separate company named as Cerence, has 70 speech models (e.g., mandarin, Cantonese and Shanghainese), 1,250 patents, and a workforce of 1,300 including 240 staffs in China.
Cerence sees a rising share in the Chinese market as it broke the barriers on localization. ECARX GKUI 19 begins to use Cerence voice enhancement technology; Cerence local voice solution also becomes available to Banma Zhixing 3.0.
Tencent lags behind Baidu and Alibaba a bit in automotive voice. In August 2019, the launch of WeChat vehicle version invigorated new vitality into Tencent. WeChat vehicle version features voice-enabled message receiving and sending and a deep integration with navigation. The availability of smartphone Bluetooth perception allows automatic login when users get in car and automatic logout when they get off. Changan CS75 Plus is currently the first model carrying vehicular WeChat. For what to do next, Tencent Auto Intelligence will roll out an applet framework designed for voice and vehicle HMI, which enables voice wake-up driven by scenario engine, with lighter cloud load.
Global and China Automotive Voice Industry Report, 2019 highlights the following:
Intelligent speech industry and market (industry chain, application scenarios, development history, market size, competitive pattern, etc.);
Global and China automotive voice markets (size, competitive pattern, development trends, major players’ layout, their development characteristics, etc.);
Chinese automotive voice suppliers (profile, operation, product system, R&D system, major clients, development plan, etc.).
Analysis on Xpeng’s Layout in Electrification, Connectivity, Intelligence and Sharing, 2023
Research on Xpeng’s layout in electrification, connectivity, intelligence and sharing: in the innovation-driven rapid development, secured orders for 100 flying cars.
NIO, Xp...
Automotive Cockpit SoC Research Report, 2024
Automotive Cockpit SoC Research: Automakers quicken their pace of buying SoCs, and the penetration of domestic cockpit SoCs will soar
Mass production of local cockpit SoCs is accelerating, and the l...
Automotive Integrated Die Casting Industry Report, 2024
Integrated Die Casting Research: adopted by nearly 20 OEMs, integrated die casting gains popularity.
Automotive Integrated Die Casting Industry Report, 2024 released by ResearchInChina summari...
China Passenger Car Cockpit Multi/Dual Display Research Report, 2023-2024
In intelligent cockpit era, cockpit displays head in the direction of more screens, larger size, better looking, more convenient interaction and better experience. Simultaneously, the conventional “on...
Automotive Microcontroller Unit (MCU) Industry Report, 2024
With policy support, the localization rate of automotive MCU will surge.
Chinese electric vehicle companies are quickening their pace of purchasing domestic chips to reduce their dependence on impor...
Automotive Digital Key Industry Trends Research Report, 2024
Automotive Digital Key Industry Trends Research Report, 2024 released by ResearchInChina highlights the following: Forecast for automotive digital key market;Digital key standard specifications and co...
Automotive XR (VR/AR/MR) Industry Report, 2024
Automotive XR (Extended Reality) is an innovative technology that integrates VR (Virtual Reality), AR (Augmented Reality) and MR (Mixed Reality) technologies into vehicle systems. It can bring drivers...
OEMs’ Next-generation In-vehicle Infotainment (IVI) System Trends Report, 2024
OEMs’ Next-generation In-vehicle Infotainment (IVI) System Trends Report, 2024 released by ResearchInChina systematically analyzes the iteration process of IVI systems of mainstream automakers in Chin...
Global and China Automotive Lighting System Research Report, 2023-2024
Installations of intelligent headlights and interior lighting systems made steady growth.
From 2019 to 2023, the installations of intelligent headlights and interior lighting systems grew steadily. I...
Automotive Display, Center Console and Cluster Industry Report, 2024
Automotive display has become a hotspot major automakers compete for to create personalized and differentiated vehicle models. To improve users' driving experience and meet their needs for human-compu...
Global and China Passenger Car T-Box Market Report, 2024
Global and China Passenger Car T-Box Market Report, 2024 combs and summarizes the overall global and Chinese passenger car T-Box markets and the status quo of independent, centralized, V2X, and 5G T-B...
AI Foundation Models’ Impacts on Vehicle Intelligent Design and Development Research Report, 2024
AI foundation models are booming. The launch of ChapGPT and SORA is shocking. Scientists and entrepreneurs at AI frontier point out that AI foundation models will rebuild all walks of life, especially...
Analysis on Geely's Layout in Electrification, Connectivity, Intelligence and Sharing
Geely, one of the leading automotive groups in China, makes comprehensive layout in electrification, connectivity, intelligence and sharing.
Geely boasts more than ten brands. In 2023, it sold a tota...
48V Low-voltage Power Distribution Network (PDN) Architecture Industry Report, 2024
Automotive low-voltage PDN architecture evolves from 12V to 48V system.
Since 1950, the automotive industry has introduced the 12V system to power lighting, entertainment, electronic control units an...
Automotive Ultrasonic Radar and OEMs’ Parking Route Research Report, 2024
1. Over 220 million ultrasonic radars will be installed in 2028.
In recent years, the installations of ultrasonic radars in passenger cars in China surged, up to 121.955 million units in 2023, jumpin...
Automotive AI Foundation Model Technology and Application Trends Report, 2023-2024
Since 2023 ever more vehicle models have begun to be connected with foundation models, and an increasing number of Tier1s have launched automotive foundation model solutions. Especially Tesla’s big pr...
Qualcomm 8295 Based Cockpit Domain Controller Dismantling Analysis Report
ResearchInChina dismantled 8295-based cockpit domain controller of an electric sedan launched in December 2023, and produced the report SA8295P Series Based Cockpit Domain Controller Analysis and Dism...
Global and China Automotive Comfort System (Seating system, Air Conditioning System) Research Report, 2024
Automotive comfort systems include seating system, air conditioning system, soundproof system and chassis suspension to improve comfort of drivers and passengers. This report highlights seating system...