Global and China Car Navigation Industry Report, 2009-2010
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There are two kinds of car navigation systems by installed method: one is the embedded car multimedia information system, which often integrates navigation, DVD, audio, Bluetooth, etc. It includes factory OEM navigation system and aftermarket navigation system. The former means the system installed by car manufacturers, while the latter mainly refers to the systems sold in 4S stores. The other kind is PND (Portable Navigation Device), whose sales channels are IT and 3C stores.

China Car Navigation Market Scale, 2005-2010E (Unit: 10,000 sets)
 2009080601.gif
Source: ResearchInChina

In 2008, the world’s total shipment of GPS navigation devices were over 70 million units, of which, the shipment of factory OEM car navigation devices occupied 10%. The factory OEM car navigation devices market scale will surpass 14 million sets by 2011. China car navigation devices sales in 2008 were over 3 million units, more than doubled the figure last years, of which, the sales of factory OEM car navigation devices were over 300,000 units, much smaller than that of aftermarket car navigation devices. (Please refer to the report for accurate data).

Though the ratio of car navigation to the global navigation devices market scale has decreased, the absolute value of the factory OEM car navigation devices market scale is still growing steadily. As automakers, government and car drivers pay more attention to car safety, high efficiency, convenience, entertainment information, cost saving and pollution reduction, etc, factory OEM car information service terminals are increasingly welcomed. The key driver is the demand of consumers for advanced information and recreation service system, such real-time services as traffic information, oil price, parking lot, tourism information, etc.

Based on the basic information of National Bureau of Statistics, China Association of Automobile Manufacturers, China Technical Application Association for Global Positioning System, related publications at home and abroad, the data of related navigation research institutes and in-depth market survey, the report made analysis on and forecast of the car navigation industry development, the equipping of mainstream car models, sales channels of related products, key segmented industries, leading companies, etc and discussed the overall environment and development trend of the car navigation industry in the future. In addition, it provides accurate market intelligence and scientific decision-making basis to help car navigation companies timely adjust their operation strategies in accordance with the market demand, to help strategic investors choose the right investment time and to help company leaders make proper strategic planning, in addition, the report is of great reference value for the credit department of banks.

1 Overview of Car Navigation
1.1 Development of Car Navigation System
1.2 Factors Influencing Demand of Navigation Products 
1.3 Development Trend of Car Navigation

2 Overview of Car Navigation Industry and Market
2.1 Global Car Navigation Industry and Market
2.2 Chinese Car Navigation Industry and Market 
2.3 Classification of Car Navigation Products
2.3.1 by Platform of Navigation Systems
2.3.2 by Installation Method
2.4 Overview of Car Navigation Industry Chain
2.4.1 Structure
2.4.2 Key Links 

3. Overview of Chinese Automobile Market
3.1 Overall Performance
3.2 Production and Sales, 2008
3.3 Market Outlook, 2009 

4 Key Sales Channels of Car Navigation Devices
4.1 Car Manufacturers Installing
4.2 IT Channel
4.3 3C Stores
4.4 Car 4S Stores and Auto Parts Stations

5 Survey on Factory OEM Car Navigation Devices
5.1 Japanese Cars 
5.2 European Cars
5.3 The USA Cars
5.4 Chinese Cars

6 Car GPS Suppliers
6.1 Clarion
6.2 Alpine
6.3 Denso
6.4 JVC-Kenwood
6.5 Pioneer
6.6 Aisin AW  
6.7 GARMIN
6.8 TomTom
6.9 Newman
6.10 Shenzhen Seg Scientific Navigations Co., Ltd
6.11 BDStar Navigation 
6.12 Hangsheng
6.13 Coagent
6.14 Shinco 
6.15 Aigo
6.16 MiTAC
6.17 Holux
6.18 Globalsat

7 Overview of GPS Chip Market and Manufacturers
7.1 Global GPS Chip Market
7.2 Global GPS Chip Manufacturers
7.2.1 CSR(SiRF)
7.2.2 STMicroelectronics
7.2.3 Maxim
7.2.4 ATMEL
7.2.5 SIGE
7.2.6 Xemics
7.2.7 NemeriX
7.3 Chinese GPS Chip Manufacturers
7.3.1 OlinkStar
7.3.2 HuaXun Microelectronics
7.3.3 UniStar

8. E-map Software Market and Suppliers
8.1 Chinese E-map Market
8.2 Major E-map Suppliers in China
8.2.1 NavInfo
8.2.2 Ritu
8.2.3 AutoNavi
8.2.4 Careland
8.2.5 Lingtu
8.2.6 Emapgo  
8.2.7 CityonMap
Main Applications of Car Navigation
Factors Affecting the Satisfaction of Consumers for Car Navigation Products and the Ratios 
Failures of Navigation Products per 100 Cars and the Ratios 
Global Car Navigation Development Course
Global Shipment of GPS Navigation Devices, 2006-2011
Mobile Navigation Device Shipment of World’s Key Navigation Device Manufacturers, 2008 
China Car Navigation Market Scale, 2005-2010 
Car Navigation Equipping in Chinese Market, 2008 
Car Navigation Industry Chain
Global Ranking of Car Consumption
China Car Output, 2001-2008
China Factory OEM Car Navigation Device Market Share, 2008 
Sales Channels of Aftermarket Car GPS Navigators 
Survey on Satisfaction of Car Users for 4S Stores Service
Ratios of Car Product Businesses in Car 4S Stores 
Survey on Factory OEM Navigators Equipping by Major Japanese Car Models
Survey on Factory OEM Navigators Equipping by Major European Car Models 
Survey on Factory OEM Navigators Equipping by Major US Car Models
Survey on Factory OEM Navigators Equipping by Major Chinese Car Models
Main Production Bases of Clarion
Navigation Systems of Clarion 
Principle of Clarion’s Interactive Navigation System
Sales Revenue of Clarion, FY2003-FY2008
Sales Revenue Make-ups of Clarion, FY2005-FY2008
Sales Revenue of Clarion by Region, 2005-2008
Car Models Equipped with Electronic Products of Alpine in China 
Navigation Systems of Alpine
Performance of Alpine, 2004-2009
Sales Revenue Make-ups of Alpine, 2007-2009 
Sales Revenue of Alpine by Region, 2007-2009 
Classification of Denso Car Navigation Systems 
Performance of Denso, 2004-2009
Sales Revenue of Denso by Product, 2008-2009 
Sales Revenue of Denso by Region, 2008-2009 
Revenue Source of Denso’s Major Clients, 2008-2009 
GPS Systems of Kenwood
Sales of Kenwood, 2005-2008 
Sales of JVC-KENWOOD, 2009
Sales Revenue of Kenwood by Product, 2009
Subsidiaries of Pioneer in China 
GPS Navigation Systems of Pioneer 
Sales Revenue of Pioneer, 2005-2009
Sales Revenue of Pioneer by Product, 2007-2009
Sales Revenue of Pioneer by Region, 2007-2009
Sales Revenue of Aisin AW, 2003-2009
Car Navigation Products Sales of Aisin AW, 2003-2009 
Car Navigation Products of Aisin AW
Main Clients of Car Navigation Products of Aisin AW
Car GPS Products of GARMIN
Sales of GARMIN, 2003-2008
R & D Expense of GARMIN, 2003-2008 
Sales Revenue of GARMIN by Product, 2008
Sales Revenue of GARMIN by Region, 2003-2008 
Major Car Navigation Systems of TomTom (Incomplete)
PND Sales Trend of TomTom, 2003-2008
Major Navigation Products of Newman (Incomplete) 
Major GPS Products of Shenzhen Seg Scientific Navigations Co., Ltd
GPS Products Sales of Shenzhen Seg Scientific Navigations Co., Ltd, 2003-2008 
Major Clients of Shenzhen Seg Scientific Navigations Co., Ltd
Operating Revenue and Profits of Shenzhen Seg Scientific Navigations Co., Ltd, 2004-2008 
Operating Revenue and Profits of BDStar Navigation, 2004-2008 
Main Businesses and Technologies of BDStar Navigation
Products of BDStar Navigation 
Intelligent Car Satellite Navigation System of Hangsheng 
Caska Car Navigation Systems of Coagent
Mainstream Car Models Equipped by Coagent Navigator (Incomplete)
GPS Products of Shinco
Major Navigation Products of Aigo (Incomplete) 
Company Profile of MiTAC 
Operating Revenue of MiTAC, 2003-2008 
Performance of Holux, 2004-2008 
Quarterly GPS Sales of Globalsat, 2007-2009 
Performance of Globalsat, 2005-2008 
Investment of Globalsat in Mainland China
Global GPS Chip Market Scale, 2005-2013
Global Sales of SiRF, 2003-2008
Sales of SiRF by Region, 2008
GPS Chipset Products
GPS Software Products
GPS Products of Motorola (Partial)
Financial Results and Operation of STMicroelectronics by Division, 2008
Sales Revenue of STMicroelectronics by Region, 2008 
R & D Investment of STMicroelectronics, 2005-2008 
GPS Application of STMicroelectronics
STA2051 Performance
STA2056 Performance
Performance of Maxim, 2004-2008 
GPS Chip Products of Maxim 
Sales of Atmel, 2003-2008
ATMEL GPS Chip
Sales Revenue of SiGe, 2003-2008 
SiGe SE4100L Product Parameter
SiGe SE4110L Product Parameter
Performance and Description of Xemics GPS
Performance Comparison between XE1610 and Sirf II
Typical Application of NemeriX GPS Chip Set
Baseband IC -NJ1030A
Typical GPS Receivers based on NJ1x36 
NemerixNJ2020
Technical Indicators of NewStar100
Technical Indicators of NewStar200
GPS Antenna Products of OlinkStar 
Products of HuaXun Microelectronics
Products of UniStar
China Navigation Map Goals by Stage, 2010-2020 
Qualified Producers in Navigation E-Map Making, 2009
Key Clients of NavInfo
CarNav Products of Ritu
Framework of Careland I-Spatial
Framework of Careland X-Bridge
Framework of Careland Car Embedded Operating System - Carnix
Framework of Careland Open Navigation Platform - Navi-Core
VRMap Product System of Lingtu
Main Products of Lingtu
Application Fields of Emapgo Products
Application of Emapgo Products
Main Products of CityonMap

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