China Car Rental Industry Report, 2014-2018
  • Mar.2015
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Chinese car rental market emerged in 1990 when the Asian Games was held in Beijing. Afterwards, Beijing, Shanghai, Guangzhou and Shenzhen with higher internationalization level began to develop the market at first. Until 2000, the car rental market extended to other cities. Over more than a decade of development, China had more than 400,000 vehicles for lease by 2014 with the market size of nearly RMB40 billion, and the figures are expected to be 750,000 and over RMB60 billion by 2018.

Compared with foreign mature markets, the fast-growing car rental industry of China is featured with lower access threshold, more small-sized enterprises and lower industry concentration, meaning China’s car rental industry is still in its infancy. In 2014, the penetration rate of China car rental industry was 0.5%, lower than 1.7% in the United States, 2.6% in Japan, 2.1% in South Korea and 1.5% in Brazil. At the same time, the top three car rental companies accounted for 12.6% of Chinese car rental market together, wherein CAR Inc., eHi and Avis occupied 8.1%, 2.9% and 1.6% respectively.

China car rental industry targeted foreign companies and large state-owned enterprises in early time, but car rental services for individuals just sprang up in recent ten years. In foreign car rental markets, about 50% of the demand comes from individuals. Chinese individual customers usually desire cars during holidays and peak seasons, and they are more concerned about prices, brand reputation, quality of services and process convenience than models.

Concerns of Consumers for Car Rental
 租赁 英文_副本.png
Source: ResearchInChina


The traditional car rental industry is involved with considerable assets and low profits; car rental companies enhance their competitiveness by expanding fleet size, improving services and operational efficiency. However, emerging platform-based Internet car rental models have exerted certain effect on the traditional business model. Relaxed policies as well as the Internet car rental and limousine services which are defined as innovative services have forced veterans such as CAR Inc. to launch their own limousine services and P2P services. Meanwhile, Didi Car, PP Car Rental and other new entrants continue to challenge the existing market competition pattern. It is foreseeable that market players will compete with each other intensely for the Internet users while consolidating their own services.

The report mainly covers the following aspects:
20120114.gifOverview of China car rental industry (including definition, classification, policies, industrial development, etc.)
20120114.gifAnalysis on Chinese car rental market (including market size, penetration, industry concentration, competition pattern, etc.)
20120114.gifAnalysis on Chinese car rental market segments (including market size, competition pattern, growth momentum, etc.)
20120114.gifChinese car rental companies (including profile, equity structure, development course, the latest trends, services, business scale, operating network, brand strategies, customers, costs, core indicators, etc.)

1 Overview of Car Rental
1.1 Definition
1.2 Classification

2 Car Rental Industry and Policies
2.1 Car Rental Industry
2.2 Policies
2.2.1 Chauffeur Services
2.2.2 Official Vehicle Reform

3 Chinese Car Rental Market
3.1 Market Size 
3. 2 Market Penetration 
3. 3 Market Concentration 
3. 4 Competition Pattern 

4 Chinese Car Rental Market Segments
4.1 Chinese Short-term Self-drive Rental Market
4.1.1 Overview 
4.1.2 Growth Momentum 
4.1.3 Competition Pattern 
4.1.4 Main Competitive Factors 
4.2 Chinese Long-term Car Rental and Financing Market
4.2.1 Overview 
4.2.2 Growth Momentum of Chinese Long-term Car Rental Market
4.2.3 Competition Pattern in Chinese Long-term Car Rental Market
4.2.4 Growth Momentum of Chinese Financial Leasing Market

5 Chinese Car Rental Companies
5.1 CAR Inc. 
5.1.1 Profile 
5.1.2 Associated Companies 
5.1.3 Development Course and Trends
5.1.4 Brand, Services and Strategy 
5.1.5 Clients 
5.1.6 Suppliers and Costs 
5.1.7 Core Indicators 
5.1.8 Operating Data 
5.2 eHi 
5.2.1 Profile 
5.2.2 Associated Companies 
5.2.3 Development Course and Trends
5.2.4 Brand, Business and Strategy
5.2.5 Clients 
5.2.6 Core Indicators 
5.2.7 Operating Data 
5.3 Top1 Car Rental 
5.3.1 Profile 
5.3.2 Business Analysis 
5.4 Reocar.com 
5.4.1 Profile 
5.4.2 Business Analysis 
5.5 Dafang Car Rental 
5.5.1 Profile 
5.5.2 Business Analysis 
5.6 Yestock Rental Car 
5.6.1 Profile 
5.6.2 Business Analysis 
5.7 AVIS 
5.7.1 Profile 
5.7.2 Business Analysis 
5.8 CSD 
5.8.1 Profile 
5.8.2 Business Analysis 
5.9 Zhongqi Car Rental 
5.9.1 Profile 
5.9.2 Business Analysis 
5.10 Yuantong Car Rental 
5.10.1 Profile 
5.10.2 Business Analysis 
5.11 Pang Da Orix 
5.11.1 Profile 
5.11.2 Business Analysis 
5.12 U-Lin 
5.12.1 Profile 
5.12.2 Business Analysis 
5.13 Dazhong Leasing Car 
5.13.1 Profile 
5.13.2 Business Analysis 
5.14 CTC Car Rental  
5.14.1 Profile 
5.14.2 Business Analysis 
5.15 Brilliance Auto Rental 
5.15.1 Profile 
5.15.2 Business Analysis 
5.16 Shouqi Car Rental
5.16.1 Profile 
5.16.2 Business Analysis
Consumption Chain of Automotive Consumer Market
Chinese Car Rental Market Size, 2009-2018E
Fleet Size of Chinese Car Rental Market, 2009-2018E  
Global Car Rental Market Penetration by Country, 2014 
Market Shares of Top Three Car Rental Companies by Country, 2014
Fleet Size of Top 10 Car Rental Companies in China, Q3 2014
CAGR of Short-term Self-drive Rental Market by Country, 2013-2018E
Number of Driving License Holders and Total Number of Vehicles in China, 2010-2017E
Chinese Short-term Self-drive Rental Market Share, 2014 
Chinese Long-term Car Rental Market Share, 2014
Core Associated Companies of CAR Inc.
Revenue Percentage of CAR Inc. from Top 5 Clients, 2011-H1 2014   
Proportion of Mobile APP Orders of CAR Inc. in Total Orders, Q1-Q4 2014  
Vehicle Manufacturers Cooperating with CAR Inc.
Procurement Percentage of CAR Inc. from Top 5 Suppliers, 2011-H1 2014
Procured Vehicle Percentage of CAR Inc. from Top 5 Suppliers, 2013
Outage Fleet Cost Structure of CAR Inc., 2013-H1 2014  
Core Indicators of Short-term Self-drive Rental of CAR Inc., 2011-Q3 2014 
Fleet Size of CAR Inc., 2011-Q3 2014    
Revenue and Gross Margin of CAR Inc., 2011-H1 2014     
Revenue and Gross Margin of CAR Inc. by Business, 2011-H1 2014   
Car Rental Revenue Structure of CAR Inc., 2011-H1 2014   
eHi's Equity Structure, 2014
eHi's Core Associated Companies
Downloads of eHi's Mobile APP, 2011-H1 2014  
Daily Revenue per Vehicle of eHi’s Overall Business, 2012-Q3 2014
Core Indicators of eHi’s Car Rental Business, 2012-H1 2014
Daily Revenue per Vehicle of eHi’s Car Service, 2012-H1 2014
eHi’s Fleet Size, Q1 2012-Q3 2014
eHi's Fleet Size Structure (by Business), Q1 2012- Q2 2014
eHi's Service Network in Major Provinces and Municipalities, H1 2014
eHi's Net Income and Net Loss, 2012-Sep 2014
eHi's Revenue Structure (by Business), Q1 2012-Q3 2014
eHi's Cost Structure, 2012-H1 2014
Distribution of Nationwide Stores of Top1 Car Rental
National Business Network of Reocar
Distribution of Nationwide Stores of Dafang Car Rental
National Business Network of Yestock Rental Car
National Business Network of AVIS
Distribution of Nationwide Stores of CSD
Business Overview of Zhongqi Car Rental
Revenue and Net Income of Yuantong Car Rental, 2012-H1 2014
National Business Network of Pang Da Orix
Revenue and Net Income of Pang Da Orix, 2012-H1 2014
Business Description of Bus Leasing
Major Corporate Clients of Bus Leasing
Business System of Dazhong Leasing Car
Business Overview of CTC Car Rental
Major Clients and Partners of CTC Car Rental
Net Income of Brilliance Auto Rental, 2011-H1 2014

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