Global and China Vision ADAS Industry Report, 2015-2020
  • Feb.2016
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Global and China Vision ADAS Industry Report, 2015-2020 focuses on the followings:
1. Global vision ADAS system market and industry
2. Lane detection
3. Emergency braking (Anti-collision)
4. Night vision and adaptive high beam system
5. Parking Assist
6. Vision ADAS Companies

Camera-based vision ADAS systems can be divided into several categories of applications: 1) Lane Detection, i.e., LDW/LKA/LCA (Lane Centering Assist) to prevent the car from deviating in the working state of either ACC or TJA (Traffic Jam Assist); 2) Obstacles Detection and Recognition, i.e., FCW (Forward Collision Warning)/AEB (Autonomous Emergency Braking); 3) Surroundings Display, i.e., Parking Assist, including Rear View and 360°Surround View. 4) BSD (Blind Spot Detection); 5) HBA (High Beam Assist) and Night Vision.

In application field, warning-only ADASs will gradually exit market, while the ADASs with actuator represent the mainstream in the future. For example, it is hard for drivers to take prompt countermeasures, as the warning time of FCW is no more than 3 seconds. Moreover, AEB (Autonomous Emergency Braking) may become the most important ADAS application. AEB will be a mandatory safety function across the world during 2021-2025.

Future orientation of development will be stereo camera rather than mono camera, especially in AEB field. As AEB concerns human life, there must be as much performance redundancy as possible, thus ensuring the safety of drivers to the utmost extent. Stereo camera has an overwhelming advantage over mono camera in the aspect of pedestrians recognition. However, the majority of companies (OEMs & Tier 1 suppliers) still adopt mono camera, as AEB is largely an optional component rather than a standard one, and the costs of stereo camera are much higher, resulting in higher price and low popularity.

Pedestrians Recognition will be a must of next-generation AEB, meaning that stereo camera has to be employed. Mercedes-Benz, Subrau, Jaguar, and Suzuki have adopted stereo camera from the very beginning, while VW, Toyota, Honda, and Nissan all employ stereo camera in their experimental models. As to Tier 1, Hitachi Automotive System has used stereo camera at the very start, while Continental, Bosch, Denso, and Fujitsu Ten see stereo camera as the priority of development. These companies are iconic ones in automobile industry and their moves represent the direction of automobile industry as a whole.

Global automotive camera module shipments approximated 50.3 million pieces in 2015 and are expected to reach 62.1 million pieces in 2016, 141 million pieces in 2020, and 246 million pieces in 2025. There are three cameras on each light vehicle on average, respectively for LKA, AEB, and Parking. Unlike mobile phone camera modules, automotive camera modules are highly demanding on reliability and range of operating temperature. Major vendors are Panasonic, Sony, Valeo, Fujitsu Ten, MCNEX, Magna, Gentex, Continental, and Hitachi. Panasonic ranks first globally in terms of market share and is far ahead of the second place.

Global automotive vision system market size was worth about USD3.1 billion in 2015 and is expected to hit USD6.1 billion in 2020. Magna, TRW (ZF), Hitachi Automotive System, and Continental are in the first camp, with Magna being the world’s largest, and Autoliv, Valeo, Denso, Fujitsu-ten, and Bosch are in the second camp. As the demand from carmakers varies greatly, the market concentration has been lower and this will continue for a considerable time.

1. Global Vision ADAS System Market and Industry
Global Automotive Camera Module Shipments, 2009-2020E
Front Camera Shipments, 2014-2020E
Global Rear View and Surround View System Shipments, 2014-2020E 
Parking Assit System Shipment in the United States by Technology, 2015&2020E 
Parking Assit System Shipment in EU by Technology, 2015&2020E 
Parking Assit System Shipment in Asia-Pacific by Technology, 2015&2020E 
Parking Assit System Shipment in China by Technology, 2015&2020E
Supply Relationship between Japanese Carmakers and Suppliers of ADAS Sensors 
Supply Relationship between U.S./South Korean/Chinese Carmakers and Suppliers of ADAS Sensors 
Supply Relationship between European Carmakers and Suppliers of ADAS Sensors
Market Share of Global Surround View Suppliers, 2015  
Market Share of Global Rear View Suppliers, 2015
Market Share of Global Automotive CMOS Image Sensor Suppliers, 2015
Market Share of Global Automotive Camera Module Suppliers (by Turnover), 2015
Market Share of Global ADAS Vision System Suppliers, 2015
Number of Auto Models Equipped with ADASs Available in Chinese Market, 2015 
Penetration of Main ADASs in Chinese Market, Jan-Dec 2015 
Pre-installation of LDW in Domestic Passenger Car Brands, Jan-Dec 2015 
Pre-installation of LKA in Domestic Passenger Car Brands, Jan-Dec 2015 
Pre-installation of SV (Surround View) in Domestic Passenger Car Brands, Jan-Dec 2015 
Pre-installation of AEB in Domestic Passenger Car Brands, Jan-Dec 2015 
Pre-installation of FCW in Domestic Passenger Car Brands Jan-Dec 2015 

2. Lane Detection
Overview of LDW
Trend of Lane Assist 
Difference of LDW/LKA/LCA
Principle of LDW 
Block Diagram of LDW&ACC&TJA 
Control Structure Diagram of Lane Keep Assist/Lane Centering Assist System
Control Structure Diagram of Conventional Hydraulic Brake System with Electronic Stability Control
Control Structure Diagram of Electric Power Steering System
Control Structure Diagram of Steer-by-Wire System
LKW Algorithm
Hough Transform
Lane Detection Camera

3. Emergency Braking (Collision Avoidance)
AEB: A Mandatory Standard Configuration Sooner or Later 
Proportion of Models with Front Crash Prevention (with Data from IIHS), 2000-2015
Automotive Brand AEB Performance 
Overview of AEB (Advanced/Autonomous Emergency Brake) 
Sensor Fusion of AEB
Sensor Matching and Merging of AEB
Forward Crash Avoidance and Mitigation (FCAM) and AEB
Collision Mitigation: An Extended AEB
Emergency Steer Assist (ESA) of TRW
Nissan’s Autonomous Emergency Steering System
Continental SRL 111
Low-cost Fixed-beam Infrared Lidar 
Unique Design of Three-beam Light

4. Night Vision and High Beam Assist
Overview of Night Vision 
Night Vision Static
BMW’s Night Vision
Trend of Night Vision 
Overview of HBA (High Beam Assist)/Smart Beam
LED Headlamp: A Must for HBA (High Beam Assist) 
HBA (High Beam Assist) Image Sensor
Overview of Gentex’s Smart Beam 
HW-Architecture of SmartBeam

5. Vision for Parking Assist
Comparison of Various Sensors
Overview of Rear Assist
Composition of Rear View Camera System at VW Touran
Different Colors for Different Distances
VW’s Rear Assist-CAN Network
Dense Stereo for Parking Assist
Motion-stereo Parking Assistant at BMW
79GHz UWB: A Likely Future Star
Daimler’s 360? Surround View
Delphi’s 360? Surround View Image Processing
Adjusting Scope of Surround View
Delphi’s Semi-automatic Parking-Parallel Parking Process
Delphi’s Semi-automatic Parking-Vertical Parking Process

6. Vision ADAS Companies
6.1 Mobileye
Revenue and Gross Profit of Mobileye, 2011-2016
Shipments of Mobileye, 2007-2016
Customers of Mobileye, 2012-2015 
Transformation of Mobileye into a Supplier of Map Acquisition Equipment 
Map Database of Mobileye 
Roadmap of Mobileye 
History of Mobileye
Financial Data of Mobileye, 2012-2015
Business Model of Mobileye 
Strategy of Mobileye
6.2 MCNEX
Revenue and Operation Income of MCNEX, 2009-2016
Revenue of MCNEX by Segment, 2010-2016
6.3 ONSEMI
History of ON-SEMIISG
Quarterly Sales and Gross Margin of ON SEMICONDUCTOR 
6.4 Sunny Optical
Revenue and Gross Margin of Sunny Optical, 2004-2015
Auto Lens Sales of Sunny Optical, 2012-2016
6.5 Subaru Eyesight
Overview of Eyesight Ver3.0 
History of Eyesight
Functions of Eyesight Ver3.0 
Eyesight Roadmap
Next-generation Eyesight
Typical Stereo Vision Pipeline
Block Diagram of Eyesight Ver3.0 
Principle of Stereo Camera
6.6 Magna
Products and Customers of Magna
Application of Magna Gen 1.0 
Application of Magna Gen 2.5 
Magna’s Roadmap
Magna’s Strategy
6.7 Autoliv
Revenue and Gross Margin of Autoliv, 2004-2015
Customers of Autoliv, 2015H1
Revenue of Autoliv by Product, 2014&2015 
Autoliv’s Technology Domain
6.8 Overview of Valeo CDA Division
Status of Valeo in Automotive ADAS Industry
Valeo’s Partner
Valeo’s Park4U
Park4U ECU
6.9 Continental Automotive ADAS
Revenue and EBITDA of Continental’s Chassis and Safety Division, 2013-2015 
ADAS Revenue of Continental Automotive by Region
Component of Continental Automotive 360 View 
Examples of Continental Automotive 360 View for Commercial Vehicles 
Continental Automotive 360 View Next-Remote Control Parking
Overview of Continental Camera
Data of Continental MFC2 
6.10 Bosch
Overview of Bosch Stereo Camera 
Overview of Bosch MPC2 
6.11 Clarion
Revenue and Operating Margin of Clarion, FY2006-FY2016
Clarion Arround View Next -Automated Parking 
Clarion’s SurroundEye for Commercial Vehicles 
6.12 Fujitsu Ten
Revenue and Operating Margin of Fujitsu Ten, FY2005-FY2015 
Fujitsu 360° Wrap-Around Video Imaging
Component of Fujitsu 360° Wrap-Around Video Imaging 
Software for Fujitsu 360° Wrap-Around Video Imaging
Block Diagram of Fujitsu’s MB86R12
Communication Fujitsu’s MB86R12
Park4U ECU
6.13 Overview of Gentex
Revenue and Gross Margin of Gentex, 2010-2015
Gentex’s Smart Mirror at Cadillac
6.14 Kostal
ADAS Camera Roadmap of Kostal 
Close Cooperation between Kostal and Mobileye 
Kostal’s Roadmap
6.15 TRW (ZF)
Revenue of TRW by Business, 2014
Revenue of TRW by Customer, 2014 
Revenue of TRW by Region, 2014
Magna vs. TRW Lawsuit
6.16 Denso
Revenue of Denso by Segment
Denso’s Supply of Toyota Safety Sense P
ADAS Product Roadmap of Denso 
ADAS Roadmap of Denso
 

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