China NVH (System, Parts, Materials) Industry Report, 2016-2020
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NVH stands for noise, vibration, and harshness, and the noise is what the driver and passengers can hear, the vibration is what they can feel and the harshness is how much of an effect thumps, bumps, noise and vibration have on the cabin and its occupants. It is an aggregative indicator with which to measure the quality of automobile manufacturing. As many as one-third vehicle faults are related to the NVH of vehicles.

Automotive NVH parts can fall into shock absorber products and noise reduction products, of which the former includes rubber shock absorber products and spring damping shock absorbers while the latter consists of sound insulation products and sealing products.

1.Rubber Shock Absorber Product Market

In recent years, with the rapid growth of automobile output in China, the market size of rubber shock absorber products has kept expanding, to reach RMB18.635 billion in 2015; wherein the proportion of OEM market came to 74% and AM market 26%. China’s automobile industry will enter a stage of low-speed growth during 2016-2020, when the growth rate of shock absorber product market will also slow down to around 6%.

At present, there are only 50 or so rubber shock absorber product manufacturers in China that have entered OEM passenger vehicle market. Moreover, few enterprises have the capability of synchronous R&D, system integration and supply, and thus some high-grade rubber shock absorber products have to be imported from overseas. Major enterprises include Tuopu Group, Anhui Zhongding Damping Rubber Technology Co., Ltd., and JX Zhao’s Group Corp.

NVH 英文_副本.png

2.Sound Insulation Products Market

In 2015, the market size of sound insulation products (mainly used in OEM market) in China totaled about RMB22.05 billion. As the output of automobiles grows, the figure is expected to reach RMB 28.31 billion in 2020.

Given the fact that sound insulation products have relatively low technical requirements, the Chinese enterprises can basically meet the supplying demand from domestic automobile manufacturers, with adequate market competition. At present, there are more than 100 sound insulation product producers in China, mainly including Tuopu Group, Changshu Automotive Trim, as well as Shanghai Car Carpet Plant.

It is crucial for Automotive NVH parts manufacturers to have the capacity of synchronous R&D and system integration. Currently, China is relatively weak in system integration, and only a few domestic enterprises such as Tuopu Group,Anhui Zhongding Sealing Parts and Zhuzhou Times New Material Technology have certain competence of development and system integration.

Tuopu Group has more powerful NVH system integration capability, successively participating in the synchronous research and development of auto makers including Shanghai GM, Chrysler, BMW, Audi, Volvo, SAIC, Changan Ford, and Changan Auto. Meanwhile, the company has also established long-term cooperative relationship with world-renowned automotive system integration providers like Valeo, Faurecia, and Benteler.

Zhongding Holding and Zhuzhou Times New Material Technology achieved an increase in value of product and technology by acquiring foreign companies with comparative advantages in automotive NVH. For example, Zhuzhou Times New Material Technology acquired BOGE, the world’s third largest NVH supplier; Anhui Zhongding Sealing Parts has in recent years purchased AB, BRP, MRP, COOPER, KACO, and WEGU.

The report is primarily concerned with the following:
20120114.gifDevelopment, system integration, competitive landscape, and development trend of automotive NVH market in China;
20120114.gifMarket size, competitive landscape, and development prospects of automotive NVH market in China, including rubber shock absorber product, sound insulation products, and sealing products;
20120114.gifSupply and demand, import and export, and price trend of raw materials, including rubber, PU, PP, and PE;
20120114.gifDevelopment, industry operation, and import and export of downstream auto parts industry;
20120114.gifOutput and sales, development trend of downstream automobile industry;
20120114.gifProfile, NVH business, supported customers, and operation of 10 automotive NVH parts manufacturers in China.

1 Overview of NVH
1.1 Definition  
1.2 Classification
1.3 Production Technology
1.3.1 Shock Absorber Products
1.3.2 Sound Insulation Products
1.4 Industry Chain

2 Overview of NVH Market
2.1 Industry Policy
2.2 Development
2.3 System Integration
2.3.1 Global Market
2.3.2 Chinese Market
2.4 Competitive Landscape
2.5 Industry Barrier
2.6 Development Trend

3 NVH Parts Market
3.1 Rubber Shock Absorber Products
3.1.1 Overview
3.1.2 Market Size
3.1.3 Competitive Landscape
3.2 Sound Insulation Products
3.2.1 Overview
3.2.2 Market Size
3.2.3 Competitive Landscape
3.2.4 Development Trend
3.3 Seal Products
3.3.1 Market Size
3.3.2 Competitive Landscape

4 Upstream Raw Material Market
4.1 Rubber 
4.1.1 Rubber Products
4.1.2 Natural Rubber
4.1.3 Synthetic Rubber
4.2 Polyurethane 
4.2.1 Global Market
4.2.2 Chinese Market
4.3 Polypropylene
4.4 Polyethylene

5 Downstream Demand Market
5.1 Auto Parts Market
5.1.1 Industry Characteristics
5.1.2 Development
5.1.3 Industry Operation
5.1.4 Import and Export
5.2 Automobile Market
5.2.1 Global 
5.2.2 China

6 Key Chinese NVH Enterprises
6.1 Tuopu Group
6.1.1 Profile
6.1.2 Industrial Layout
6.1.3 Products, Technologies, and Solutions
6.1.4 NVH Business
6.1.5 Supported Customers
6.1.6 Suppliers 
6.1.7 R&D
6.1.8 Product Production and Sales
6.1.9 Core Competitiveness
6.1.10 Operation
6.2 Anhui Zhongding Sealing Parts Co., Ltd.
6.2.1 Profile
6.2.2 Industrial Layout
6.2.3 R&D
6.2.4 Denotative Expansion
6.2.5 Zhongding Damping Rubber Technology Co., Ltd..
6.2.6 Operation
6.3 Zhuzhou Times New Material Technology Co., Ltd.
6.3.1 Profile
6.3.2 Industrial Layout
6.3.3 Products, Technologies, and Solutions
6.3.4 Customers
6.3.5 NVH Business
6.3.6 Operation
6.4 Wuhu Yuefei Sound-absorbing New Materials Co., Ltd.
6.4.1 Profile
6.4.2 Industrial Layout
6.4.3 Products, Technologies, and Solutions
6.4.4 R&D
6.4.5 Supported Customers
6.4.6 Suppliers 
6.4.7 NVH Business
6.4.8 Operation
6.5 Changshu Automotive Trim Co., Ltd.
6.5.1 Profile
6.5.2 Industrial Layout
6.5.3 Product and Supported Customers
6.5.4 Operation
6.6 ASIMCO NVH Technologies Co., Ltd. (Anhui)
6.6.1 Profile
6.6.2 Industrial Layout
6.6.3 Supported Customers
6.7 JX Zhao’s Group Corp.
6.7.1 Profile
6.7.2 Development History
6.7.3 Product and Supported Customers
6.8 Shanghai Car Carpet Plant Co., Ltd.
6.8.1 Profile
6.8.2 Industrial Layout
6.8.3 Product and Supported Customers
6.8.4 Operation
6.9 Huayu-Cooper Standard Sealing Systems Co., Ltd. 
6.9.1 Profile
6.9.2 Product and Supported Customers
6.10 Beijing Wanyuan-Henniges Sealing Systems Co., Ltd.
6.10.1 Profile
6.10.2 Supported Customers
Transfer Path of Automotive Noise and Vibration
Classification of Automotive NVH Parts
NVH Industry Chain
Policies on Automotive NVH Industry in China
Development of NVH at Home and Abroad
NVH Development of Auto Makers in China
Revenue of Global Top 10 Auto Parts Manufacturers, 2015
Automotive Rubber Shock Absorber Products
OEM Market Capacity of NVH Rubber Shock Absorber Products in China, 2011-2020E
AM Market Capacity of NVH Rubber Shock Absorber Products in China, 2011-2020E
Market Size of Rubber Shock Absorber Products in China, 2011-2020E
Major Rubber Shock Absorber Product Manufacturers in China, 2015  
Auto Body Parts Equipped with Sound Insulation Products
Classification of Automotive Sound Insulation Products
Introduction to Main Automotive Sound Insulation Products
Comparison of Commonly-used Automotive Sound Insulation Materials
OEM Market Capacity of NVH Sound Insulation Products in China, 2011-2020E
Major Sound Insulation Products Manufacturers in China, 2015  
Market Capacity of NVH sealing products in China, 2011-2020E
Major Chinese Seal Manufacturers and Their Supported Customers, 2015
Classification of Rubber Products
Overview of Main Automotive Non-tire Rubber Products
Global Top10 Non-tire Rubber Product Manufacturers and Their Sales, 2014
Output and Consumption of Natural Rubber in China, 2009-2015
Market Price of Natural Rubber (Standard Rubber and SCRWF) in China, 2015-2016
Output and Apparent Consumption of Synthetic Rubber in China, 2009-2015
China’s Synthetic Rubber Import and Export Volume, 2009-2015  
Polyurethane Products and Their Raw Materials and Applications
Global Polyurethane Product Demand, 2010-2015
Global Product Mix of Polyurethane Products by Demand, 2015
Global Regional Distribution of Polyurethane Products by Output, 2015
Global Automotive PolyurethaneMarket Size, 2010-2015  
China’s Polyurethane Product Demand and YoY Growth, 2009-2015
Product Mix of Polyurethane Products in China by Demand, 2015
Market Size of Automotive Polyurethane in China, 2010-2015  
Import and Export Volume of Polyurethane Resin in China, 2010-2015
Capacity of PP Facilities in China, 2006-2015 
PP Output and Apparent Consumption in China, 2009-2015 
China’s PP Import and Export Volume, 2009-2015
Market Price for PP (T30S) in China, 2014-2016
PE Output and Apparent Consumption in China, 2009-2015 
China’s PE Import and Export Volume, 2009-2015
Market Price for PE in China, 2014-2016
Classification of Auto Parts
Difference Between OEM and AM Markets
OEM Auto Parts Supplier System
Supported Parts for Different Auto Brands 
Operating Revenue and Growth Rate of Auto Parts in China, 2006-2015
Total Profits and Growth Rate of Auto Parts in China, 2006-2015
Import and Export Value of Auto Parts in China, 2013-2015
Global Automobile Output and Sales Volume, 2009-2015 
China’s Automobile Output and Sales Volume, 2009-2015
Passenger Vehicle Ownership in China per Thousand Persons, 2009-2015 
Tuopu’s Industrial Layout Worldwide
Tuopu’s Member Enterprises and Production Capacity
Tuopu’s Major Subsidiaries, 2015
Revenue and Net Income of Tuopu’s Major Subsidiaries, 2015
Distribution of Tuopu’s Automotive Rubber Shock Absorber Products in Vehicles
Distribution of Tuopu’s Automotive Sound Insulation Products in Vehicles
Revenue of Tuopu by Product, 2014-2015  
Revenue Structure of Tuopu by Product, 2014-2015  
Revenue of Tuopu by Region, 2013-2015  
Revenue Structure of Tuopu by Region, 2013-2015 
Gross Margin of Tuopu by Product, 2014-2015  
Tuopu’s Major Customers  
Tuopu’s Market Distribution and Supported Customers in China
Tuopu’s Global Market Distribution and Supported Customers
Tuopu’s Revenue from Top 5 Customers and % of Total Revenue, 2013-2015
Name List and Revenue Contribution of Tuopu’s Top 5 Customers, 2014  
Name List and Revenue Contribution of Tuopu’s Top 5 Customers by Rubber Shock Absorber Products, 2014  
Tuopu’s Sound Insulation Products and Supply Relationship, 2014  
Tuopu’s New Orders from Shanghai GM, 2015-2017 
Tuopu’s Production Cost Structure of Rubber Shock Absorber Products, 2012-2014  
Tuopu’s Production Cost Structure of Sound Insulation Products, 2012-2014
Tuopu’s Procurement from Top 5 Suppliers and % of Total Procurement,2013-2015 
Tuopu’s Top 5 Suppliers 
Name List and Procurement of Tuopu’s Top 5 Suppliers and % of Total Procurement, 2014  
Tuopu’s R&D Costs and % of Total Revenue, 2013-2015
NVH Product Market Share of Tuopu, 2012-2014
Tuopu’s Rubber Shock Absorber Product Capacity and Output, 2012-2014  
Tuopu’s Sound Insulation Products Capacity and Output, 2012-2014
Output, Sales Volume, and Growth Rate of Tuopu’s Main Products, 2015
Average Prices of Tuopu’s Rubber Shock Absorber Products and Sound Insulation Products, 2012-2014  
Revenue and Net Income of Tuopu, 2011-2015    
R&D Costs and % of Total Revenue of Anhui Zhongding Sealing Parts, 2013-2015  
Denotative Expansion of Anhui Zhongding Sealing Parts, 2008-2015  
Revenue and Net Income of Zhongding Damping Rubber Technology, 2011-2015
Revenue and Net Income of Anhui Zhongding Sealing Parts, 2011-2015  
Revenue Structure of Anhui Zhongding Sealing Parts by Product, 2013-2015  
Revenue Structure of Anhui Zhongding Sealing Parts by Region, 2013-2015  
Main Production Bases and Capacity of Zhuzhou Times New Material Technology, 2015  
Major Automotive Products of Zhuzhou Times New Material Technology
Main Business Segments and Customers of Zhuzhou Times New Material Technology
Automobile Revenue of Zhuzhou Times New Material Technology, 2013-2015  
Revenue and Net Income of Zhuzhou Times New Material Technology, 2011-2015
Revenue Structure of Zhuzhou Times New Material Technology by Product, 2013-2015 
Revenue Structure of Zhuzhou Times New Material Technology by Region, 2013-2015  
Industrial Layout of Wuhu Yuefei Sound-absorbing New Materials
Subsidiaries of Wuhu Yuefei Sound-absorbing New Materials, 2015  
Revenue and Net Income of Subsidiaries of Wuhu Yuefei Sound-absorbing New Materials, 2015
Wuhu Yuefei Sound-absorbing New Materials’ Two-component Sound-absorbing Cotton Application in Automobile
Wuhu Yuefei Sound-absorbing New Materials’ PET Upright Cotton Application in Automobile PET
Foamed Polyethylene Insulation Pad Products of Wuhu Yuefei Sound-absorbing New Materials 
R&D Costs and % of Total Revenue of Wuhu Yuefei Sound-absorbing New Materials, 2013-2015    
Revenue from Top 5 Customers and % of Total Revenue of Wuhu Yuefei Sound-absorbing New Materials, 2013-2015  
Name List and Revenue Contribution of Top 5 Customers of Wuhu Yuefei Sound-absorbing New Materials, 2015  
Wuhu Yuefei Sound-absorbing New Materials’ Procurement from Top 5 Suppliers and % of Total Procurement, 2013-2015 
Name List and Procurement of Wuhu Yuefei Sound-absorbing New Materials’ Top 5 Suppliers and % of Total Procurement, 2015  
Revenue of Wuhu Yuefei Sound-absorbing New Materials by Product, 2013-2015 
Revenue Structure of Wuhu Yuefei Sound-absorbing New Materials by Product, 2013-2015    
Revenue of Wuhu Yuefei Sound-absorbing New Materials by Region, 2013-2015  
Revenue Structure of Wuhu Yuefei Sound-absorbing New Materials by Region, 2013-2015     
Gross Margin of Wuhu Yuefei Sound-absorbing New Materials by Product, 2013-2015  
Revenue and Net Income of Wuhu Yuefei Sound-absorbing New Materials, 2013-2015  
Main Products of Changshu Automotive Trim
Major Customers of Changshu Automotive Trim
Revenue and Net Income of Changshu Automotive Trim, 2013-2015  
Revenue Structure of Changshu Automotive Trim by Product, 2013-2015  
Global Industrial Layout of ASIMCO 
Development History of JX Zhao’s Group 
Supported Auto Makers of JX Zhao’s Group 
Parts Integrators of JX Zhao’s Group 
Production Base Distribution of Shanghai Car Carpet Plant
Joint Venture Distribution of Shanghai Car Carpet Plant
Main Product Range of Shanghai Car Carpet Plant
Total assets and Net income of Shanghai Car Carpet Plant, 2013-2015 
Major Customers and Their Vehicle Models of Beijing Wanyuan-Henniges Sealing Systems
Customer Distribution of Beijing Wanyuan-Henniges Sealing Systems

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