Global and China Automotive Electric Motor (Small Motor/ Starter and Generator/ NEV Motor) Industry Report, 2017-2021
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Global automobile production and sales have been on the steady rise in recent years, arriving at 94.977 million units and 93.856 million units in 2016, respectively, a year-on-year rise of 4.7% for both, and are expected to reach 96.90 million units and 95.60 million units separately in 2017.

As the world’s largest automobile market, China recorded 26.00 million units in production and 25.84 million units in sales in the first eleven months of 2017, up 3.9% and 3.6% over the same period of last year. Full-year figures expectedly reach 28.75 million units and 28.57 million units, occupying 29.7% and 29.9% of the world’s total, respectively.

Thanks to steady growth of the automobile market, global automotive motor shipments totaled about 3.713 billion units in 2016 and are expected to reach 3.969 billion units in 2017. As automobile goes intelligent and new energy vehicles develop, the world’s automotive motor shipments will maintain a rapid growth rate, hitting an estimated 5.61 billion units in 2021.

Body motor takes the lion’s share, as roughly 24 units are used on each car on average. Global shipments of body motor were approximately 2.31 billion units, 62.2% of total automotive motor shipments. As car configurations become more advanced, body motor use will continue to rise, attaining 30 units per vehicle in 2021 when worldwide body motor shipments are projected to hit 3.21 billion units.

Functionally, automotive motor is primarily divided into starter, generator and small motor. Global small automotive motor market is dominated by ASMO, Mitsuba, Nidec, Mabuchi and Johnson Electric. ASMO topped the list with a market share of 28.1% in 2016, followed by Mitsuba (19%). The world’s starter and generator market is occupied by Valeo, Denso, Bosch and Remy. Denso and Valeo held a combined 56.9% share of global starter and generator market in 2016.

In the wake of a surge in production and sales of new energy vehicles, the NEV drive motor market also booms. Global NEV drive motor market was up to USD2.15 billion in 2016 and is predicted to reach USD5 billion in 2021.

The Chinese NEV drive motor market was worth RMB6.523 billion in 2016 with drive motor installations (excluding HEV) of 561,672 units including 348,704 units or 62.1% for passenger cars, 27% for buses and 10.9% for special-purpose vehicles.

BYD seizes the highest share in the Chinese NEV drive motor market. However, motor experts represented by Shanghai E-drive, UAES, JEE Automation Equipment, Shandong Deyang Electronics Technology and Jing-Jin Electric also control a larger share.


Global and China Automotive Electric Motor (Small Motor/ Starter and Generator/ NEV Motor) Industry Report, 2017-2021 highlights the followings:
20120114.gifOverview of global and Chinese automobile market (automobile (passenger car, commercial car and NEV) production & sales);
20120114.gifAutomotive motor market (market size/structure);
20120114.gifAutomotive motor market segments (small automotive motor, starter, generator, NEV motor);
20120114.gifNine foreign and 18 Chinese automotive motor companies (operation, automotive motor business).

1 Global and Chinese Automobile Market
1.1 Global
1.1.1 Production
1.1.2 Sales
1.1.3 Passenger Car
1.1.4 Commercial Vehicle
1.1.5 New Energy Vehicle (NEV)
1.2 China
1.2.1 Status Quo
1.2.2 Passenger Car
1.2.3 Commercial Vehicle
1.2.4 NEV

2 Automotive Motor Market
2.1 Overview
2.2 Market Size
2.3 Market Structure

3 Automotive Motor Market Segments
3.1 Small Automotive Motor
3.1.1 Overview
3.1.2 Market Size
3.1.3 Competitive Landscape
3.1.4 EPS Motor
3.1.5 Electronic Throttle Control
3.1.6 Body System Motor
3.2 Automotive Starter and Generator
3.2.1 Global
3.2.2 China
3.3 NEV Motor
3.3.1 Overview
3.3.2 Market Size
3.3.3 Market Structure
3.3.4 Competitive Landscape
3.3.5 Development Trend

4 Major Foreign Enterprises
4.1.1 Profile
4.1.2 Operation
4.1.3 Revenue Structure
4.1.4 Automotive Motor Business
4.2 Mabuchi Motor
4.2.1 Profile
4.2.2 Operation
4.2.3 Revenue Structure
4.2.4 Automotive Motor Business
4.3 Mitsuba
4.3.1 Profile
4.3.2 Operation
4.3.3 Revenue Structure
4.3.4 Automotive Motor Business
4.4 ASMO
4.4.1 Profile
4.4.2 Operation
4.4.3 Automotive Motor Business
4.5 BorgWarner
4.5.1 Profile
4.5.2 Operation
4.5.3 Revenue Structure
4.5.4 Automotive Motor Business
4.6 Valeo
4.6.1 Profile
4.6.2 Operation
4.6.3 Revenue Structure
4.6.4 Valeo Shanghai Automotive Electrical Systems Co., Ltd.
4.6.5 Valeo Shanghai Automotive Electric Motors & Wiper Systems Co., Ltd
4.6.6 Taizhou Valeo Wenling Automotive Systems Co., Ltd.
4.7 Denso
4.7.1 Profile
4.7.2 Operation
4.7.3 Revenue Structure
4.7.4 Automotive Motor Business
4.7.5 Tianjin Denso Engine Electrical Products Co., Ltd.
4.7.6 ASMO Hangzhou Xiaoshan Small Motor Co., Ltd.
4.8.1 Profile
4.8.2 Operation
4.8.3 Revenue Structure
4.8.4 Automotive Motor Business
4.9 Mitsubishi Electric
4.9.1 Profile
4.9.2 Operation
4.9.3 Automotive Motor Business

5 Major Chinese Enterprises
5.1 Johnson Electric
5.1.1 Profile
5.1.2 Operation
5.1.3 Revenue Structure
5.1.4 Automotive Motor Business
5.2 Zhejiang Founder Motor
5.2.1 Profile
5.2.2 Operation
5.2.3 Revenue Structure
5.2.4 Gross Margin
5.2.5 Automotive Motor Business
5.2.6 Development Strategy
5.3 Shenzhen Greatland Electrics
5.3.1 Profile
5.3.2 Operation
5.3.3 Revenue Structure
5.3.4 Gross Margin
5.3.5 Automotive Motor Business
5.3.6 Development Strategy
5.4 Zhejiang Dehong Automotive Electronic & Electrical
5.4.1 Profile
5.4.2 Operation
5.4.3 Gross Margin
5.4.4 Major Customers
5.4.5 Automotive Motor Business
5.4.6 Development Strategy
5.5 Zhongshan Broad-Ocean Motor
5.5.1 Profile
5.5.2 Operation
5.5.3 Revenue Structure
5.5.4 Automotive Motor Business
5.5.5 Development Strategy
5.6 Jiangxi Special Electric Motor
5.6.1 Profile
5.6.2 Operation
5.6.3 Automotive Motor Business
5.7 Yantai Zhenghai Magnetic Material
5.7.1 Profile
5.7.2 Operation
5.7.3 Revenue Structure
5.7.4 Gross Margin
5.7.5 Automotive Motor Business
5.8 Jing-Jin Electric
5.8.1 Profile
5.8.2 Automotive Motor Business
5.8.3 Development Strategy
5.9 Ningbo Yunsheng Auto Electric
5.9.1 Profile
5.9.2 Automotive Motor Business
5.10 UAES
5.10.1 Profile
5.10.2 Automotive Motor Business
5.11 Others
5.11.1 Shihlin Electric
5.11.2 Jinzhou Halla Electrical Equipment
5.11.3 Chengdu Huachuan Electric Parts Co., Ltd.
5.11.4 Zhejiang Unit Motor Co., Ltd.
5.11.5 Wuxi Minxian Vehicle Electric Equipment Co., Ltd.
5.11.6 Hitachi Automotive Systems (Changsha) Ltd.
5.11.7 JEE Automation Equipment
5.11.8 Shandong Deyang Electronics Technology Co., Ltd.

Global Automobile Output and YoY Growth, 2010-2021E
Global Automobile Output by Region, 2010-2016
Global Top 20 Countries by Automobile Output, 2016
Global Top 20 Automakers by Automobile Output, 2015-2016  
Global Automobile Sales Volume and YoY Growth, 2010-2021E  
Global Automobile Sales Volume by Region, 2010-2016 
Global Passenger Car Output by Region, 2010-2016 
Global Passenger Car Sales Volume by Region, 2010-2016 
Global Commercial Vehicle Output by Region, 2010-2016 
Global Commercial Vehicle Sales Volume by Region, 2010-2016 
Global New Energy Passenger Car (EV&PHEV) Sales Volume, 2014-2017 
New Energy Passenger Car (EV&PHEV) Sales Volume in Europe, 2014-2017  
New Energy Passenger Car (EV&PHEV) Sales Volume in the United States, 2014-2017  
New Energy Passenger Car (EV&PHEV) Sales Volume in Japan, 2014-2017  
China’s Automobile Output and YoY Growth, 2011-2017 
China’s Automobile Sales Volume and YoY Growth, 2011-2017  
China’s Automobile Output and Sales Volume, 2016-2021E 
Sales Volume of China’s Top 10 Automakers by Vehicle Model, Jan-Oct 2017
China’s Passenger Car Output and YoY Growth, 2011-2017  
China’s Passenger Car Sales Volume and YoY Growth, 2011-2017  
China’s Passenger Car Output and Sales Volume, 2016-2021E 
China’s Passenger Car Sales Volume by Type, 2011-2017  
China’s Passenger Car Sales Volume Structure by Type, 2011-2017  
Sales Volume of China’s Top 10 Passenger Car Brands by Model, Jan-Oct 2017 
China’s Commercial Vehicle Output and YoY Growth, 2011-2017  
China’s Commercial Vehicle Sales Volume and YoY Growth, 2011-2017  
China’s Commercial Vehicle Output and Sales Volume, 2016-2021E 
China’s Commercial Vehicle Sales Volume by Type, 2011-2017  
China’s Commercial Vehicle Sales Volume Structure by Type, 2011-2017  
China’s New Energy Vehicle Output and Sales Volume, 2011-2017  
China’s New Energy Vehicle Sales Volume by Type, 2016-2017  
China’s New Energy Vehicle Output by Type, 2016-2017  
Application of Auto Motors
Global Auto Motor Market Size, 2011-2021E 
Global Auto Motor Shipments, 2011-2021E
Use of Car Body Motors
Global Car Body Motor Shipments, 2011-2021E
Global Auto Motor Shipment Structure by Type, 2016
Global Small Auto Motor Shipments, 2015-2021E
Global Small Auto Motor Market Share by Enterprise, 2016  
Advantages and Disadvantages of Different Types of EPS
Global Automotive Steering System Market Structure by Type, 2016  
Global EPS Motor Shipments, 2011-2021E 
China’s EPS Motor Shipments, 2011-2021E 
Global EPS Motor Market Structure by Enterprise, 2016  
EPS Motor Suppliers of Toyota
EPS Motor Suppliers of Nissan
EPS Motor Suppliers of Honda
EPS Motor Suppliers of Mazda
EPS Motor Suppliers of Mitsubishi
EPS Motor Suppliers of Subaru
EPS Motor Suppliers of Daihatsu
EPS Motor Suppliers of Suzuki
Structure of Electronic Throttle
Global ETC Motor Shipment, 2011-2021E 
Global ETC Motor Market Structure by Enterprise, 2016  
ETC Suppliers and Support of Main Automakers in China  
Auto Adaptive Seat Systems and Motors Used
Global Auto Power Seat Shipments, 2011-2021E 
Global Auto Power Seat Motor Shipments, 2011-2021E  
Global Auto Seat Motor Market Share by Enterprise, 2016   
Global Auto Power Door Lock Motor Market Share by Enterprise, 2016 
Global Auto Power Door and Window Motor Market Share by Enterprise, 2016 
Global Auto Windshield Wiper Motor Market Share by Business, 2016
Global Auto Starter and Generator Market Share by Enterprise, 2016  
Global Auto Starter Market Share by Enterprise, 2016 
Auto Generator Market Share in Japan by Enterprise, 2016 
China’s OE Auto Starter Market Share by Enterprise, 2016 
Major Companies and Their Associations in China's Alternator Industry
Main New Energy Vehicle Models and Drive Modes
Technical Bottlenecks of New Energy Vehicle Batteries
Cost Structure of New Energy Vehicles
Advantages and Disadvantages of Typical Drive Motors
Performance Comparison between Typical Drive Motors
Global New Energy Vehicle Drive Motor Market Size, 2016-2021E
China’s New Energy Vehicle Drive Motor System Market Size, 2012-2021E 
Top 10 New Energy Vehicle Motor Manufacturers in China by Installations, 2016
Top 10 New Energy Passenger Car Motor Manufacturers in China by Installations, 2016
Top 10 New Energy Bus Motor Manufacturers in China by Installations, 2016
Top 10 New Energy Special Vehicle Motor Manufacturers in China by Installations, 2016
Proportion of Various Types of Motors in China’s New Energy Passenger Car Market, Jan-Oct 2017
Proportion of Various Types of Motors in China’s New Energy Bus Market, Jan-Oct 2017
Proportion of Various Types of Motors in China’s New Energy Special Vehicle Market, Jan-Oct 2017
Supporting of Global Major New Energy Vehicle Drive Motor Manufacturers 
Supporting of Major New Energy Vehicle Drive Motor Manufacturers in China
China’s New Energy Vehicle Motor Shipment Structure by Enterprise, 2016  
Development Trend of New Energy Drive Motor Technology
Nidec's Developments, 2016-2017
Nidec’s Revenue and Net Income, FY2011-FY2017
Nidec’s Development Goals 
Nidec’s Revenue by Product, FY2011-FY2017
Nidec’s Revenue Structure by Product, FY2016 
Nidec’s Revenue Structure by Product, FY2017H1 
Nidec’s Revenue by Region, FY2015-FY2017
Nidec’s Main Auto Motor R & D Bases
Application of Nidec’s Motors in Automobiles
Nidec’s Main Auto Motor R & D Bases
Mabuchi’s Main Motors
Mabuchi’s Global Presence
Revenue and Operating Income of Mabuchi, 2012-2017 
Mabuchi’s Revenue by Application, 2012-2016
Mabuchi’s Revenue by Region, 2012-2017
Application of Mabuchi’s Micromotors in Automotive Electronics
Application of Mabuchi’s Micromotors in Automotive AV
Mabuchi’s Revenue from Medium and Small Auto Motors by Product 
Mabuchi’s Revenue from Some Medium Auto Motors, 2013-2017
Mabuchi’s Major Motor Production Bases in China 
Operating Performance of Mitsuba, FY2012-FY2017
Sales and Operating Profit of Mitsuba, FY2017-FY2020E
Revenue Structure of Mitsuba by Region, FY2017
Revenue Breakdown of Mitsuba by Region, FY2015-FY2017
Sales Breakdown of Mitsuba by Customer Brand, FY2016-FY2018
Sales Breakdown of Mitsuba by Business, FY2016-FY2018
Main Automotive Motors of Mitsuba
Overseas Footprint of ASMO
Revenue and Operating Income of ASMO, FY2013-FY2017
Main Motors of ASMO
Motors for Automotive Use of ASMO
Revenue and Net Income of BorgWarner, 2012-2017
Revenue Structure of BorgWarner by Region and Customer, 2016
Drivetrain Revenue of BorgWarner, 2012-2016
Engine Revenue of BorgWarner, 2012-2016
Overseas Footprint of Remy International
Orders and Sales of Valeo, 2005-2016
OEM Sales and Orders Structure of Valeo by Region, 2016
Revenue Breakdown of Valeo by Market, 2016
Operating Performance of Valeo by Region, 2016
OEM Sales Structure of Valeo by Production Region, 2015-2016
Main Products of Valeo Shanghai Automotive Electrical Systems
Major Customers of Valeo Shanghai Automotive Electrical Systems 
Revenue and Net Income of Denso, FY2014-FY2018
Revenue of Denso by Region, FY2013-FY2017
Revenue of Denso by Region, FY2017-FY2018
Revenue of Denso by Product, FY2016-FY2018
Revenue Structure of Denso by Client, FY2016-FY2018
Mini Motor Revenue of Denso, FY2014-FY2018
Mini Motors of Denso
Equity Structure of ASMO Hangzhou Xiaoshan Small Motor Co., Ltd.
Revenue and EBIT of Bosch, 2010-2016
Bosch’s Revenue by Business, 2015-2016
Bosch’s Revenue by Region, 2015-2016
Bosch’s Revenue by Country, 2015-2016
Bosch’s Auto Motors
Product Number and Design Specification of Bosch 24V 110A Generator
Financial Data of Mitsubishi Electric, 2015-2017
Main Automotive Motors of Mitsubishi Electric
Milestones of Johnson Electric
Major Customers of Johnson Electric
Production Bases of Johnson Electric Worldwide
Presence of Johnson Electric in China
Turnover and Gross Profits of Johnson Electric, FY2011-FY2018
Turnover of Johnson Electric, FY2016-FY2021
Revenue of Johnson Electric by Business, FY2014-FY2018
Johnson Electric’s Products in Automotive Fields
Auto Motors of Johnson Electric
Manufacturing Strategy of Johnson Electric
Revenue and Net Income of Zhejiang Founder Motor, 2013-2017
Revenue of Zhejiang Founder Motor by Business, 2014-2017
Revenue Structure of Zhejiang Founder Motor by Business, 2014-2017
Revenue of Zhejiang Founder Motor by Region, 2014-2017
Revenue Structure of Zhejiang Founder Motor by Region, 2014-2017
Gross Margin of Zhejiang Founder Motor by Business, 2014-2017
Auto Motors of Zhejiang Founder Motor
Use of Funds Raised via Private Placement of Zhejiang Founder Motor, 2017
Revenue and Net Income of Shenzhen Greatland Electrics, 2014-2017
Operating Revenue of Shenzhen Greatland Electrics by Product, 2014-2016
Operating Revenue Structure of Shenzhen Greatland Electrics by Product, 2014-2016
Gross Margin of Shenzhen Greatland Electrics, 2014-2017
Auto Motors as a Percentage of Total Revenue of Shenzhen Greatland Electrics, 2014-2016
Investment Projects of Shenzhen Greatland Electrics
Main Products of Zhejiang Dehong Automotive Electronic & Electrical
Revenue and Net Income of Zhejiang Dehong Automotive Electronic & Electrical, 2013-2017
Gross Margin of Generators of Zhejiang Dehong Automotive Electronic & Electrical, 2013-2016
Major Customers of Zhejiang Dehong Automotive Electronic & Electrical
Generator Output and Sales Volume of Zhejiang Dehong Automotive Electronic & Electrical, 2013-2016
Generator Sales Volume of Zhejiang Dehong Automotive Electronic & Electrical by Market, 2015-2016
Revenue and Net Income of Zhongshan Broad-Ocean Motor, 2014-2017
Revenue of Zhongshan Broad-Ocean Motor by Business, 2014-2017
Revenue Structure of Zhongshan Broad-Ocean Motor by Business, 2014-2017
Revenue of Zhongshan Broad-Ocean Motor by Region, 2014-2017
Revenue Structure of Zhongshan Broad-Ocean Motor by Region, 2014-2017
NEV Powertrain System Revenue and YoY Growth of Zhongshan Broad-Ocean Motor, 2014-2017
Starter and Generator Revenue and YoY Growth of Zhongshan Broad-Ocean Motor, 2014-2017
Output and Sales Volume of Starters and Generators of Zhongshan Broad-Ocean Motor, 2014-2016
Revenue and Net Income of Jiangxi Special Electric Motor, 2014-2017
New Energy Vehicle Motor Revenue and % of Total Revenue of Jiangxi Special Electric Motor, 2015-2017
Revenue and Net Income of Yantai Zhenghai Magnetic Material, 2014-2017
Revenue of Yantai Zhenghai Magnetic Material by Product, 2014-2017
Revenue Structure of Yantai Zhenghai Magnetic Material by Product, 2014-2017
Gross Margin of Yantai Zhenghai Magnetic Material by Product, 2014-2017
Product System of Shanghai Dajun Technologies
NEV Motor Drive System Revenue and Percentage of Yantai Zhenghai Magnetic Material, 2015-2017
Key Subsidiaries of Jing-Jin Electric
Performance Parameter of JJE 140kW Drive Motor
Performance Parameter of JJE 170kW Generator
Main Automotive Generator and Starter Models of Ningbo Yunsheng Auto Electric
Equity Structure of UAES
Revenue and Net Income of Shihlin Electric, 2013-2017
Main Products of Shihlin Electric’s Automotive Electric Parts BD
Key Customers of Shihlin Electric’s Automotive Electric Parts BD
Main Products of Chengdu Huachuan Electric Parts
Marketing Network of Chengdu Huachuan Electric Parts
Main Products of Hitachi Automotive Systems (Changsha)
Introduction to JEE Automation Equipment’s NEV Drive System
Equity Structure of Shandong Deyang Electronics Technology
Revenue and Net Income of Shandong Deyang Electronics Technology, 2016-2017

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The Report on Field Testing of Intelligent and Connected Functions on Roewe RX5, 2017

The Report on Field Testing of Intelligent and Connected Functions on Roewe RX5, 2017, conducted by JointWyse Vehicle Testing & Evaluation Center, covers testing on 20 intelligent and connected fu...

China Commercial Vehicle Exhaust Emission System Industry Report, 2017-2021

Despite great controversy over the role of emission pollutants from motor vehicle in the haze across the country, the Chinese government has begun dealing with the source of pollution, putting the nat...

Global and China UBI Industry Report, 2017-2021

Starting in China in 2012, later than in foreign countries, UBI is primarily developed by mainly referring to foreign products and mature models. Auto insurance, always the largest subsector of proper...

Global and China Automotive Millimeter Wave (MMW) Radar Industry Report, 2016-2021

In comparison with lidar, MMW (millimeter wave) radar has more mature technology, wider application and lower costs; its accuracy and stability are also better than camera, and price gap between them ...

China Off-Road Engine Industry Report, 2017-2021

Off-road engine is a major power equipment for construction machinery, agricultural machinery, fishing vessels, national defense equipment, geological and oil drill, tourism sports equipment, garden m...

European New Energy Vehicle Industry Report, 2017-2021

After a really close race for the “Best Seller” title, with the deliveries delay of the 40 kWh Renault Zoe units artificially dragging down the Zoe performance, with 21,735 units registered in 2016 (4...

Global and China Power Battery Management System (BMS) Industry Report, 2017-2021

BMS (Battery Management System), as a key integral of battery electric vehicle and hybrid vehicle, is primarily composed of battery electronics (BE) and battery control unit (BCU), with the former res...

Global and China Lithium Battery Separator Industry Report, 2017-2022

Separator, as the one with highest technical barrier among four major raw materials of lithium battery, is the only remainder that still has not been completely made in China yet, particularly the wet...

Global and China Automotive Transmission Industry Report, 2017-2021

The market demand for transmission, one of essential automotive parts, has direct bearing on the development of the automobile industry. According to China Association of Automobile Manufacturers (CAA...

China Automotive Finance Industry Report, 2017-2021

Auto finance found a penetration rate of roughly 38% in China in 2016, indicating still a vast room for growth compared with over 50% in the United States, Japan and European countries. Stimulated by ...

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