Global and China Automotive Electric Motor (Small Motor, Starter, Generator and NEV Motor) Industry Report, 2018-2023
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Global automobile output reached 97.30 million units in 2017, a 2.4% rise from a year ago, and is expected to sustain a growth rate of around 2.0% over the next five years. As the world’s biggest producer of automobiles, China made 29.02 million units in 2017, up 3.2% year on year and accounting for 29.8% of the global total.

With the evolution of the automobile industry and automotive technology, electric motor is replacing traditional mechanical system. Global automotive motor shipments approximated 3.99 billion units in 2017, representing a CAGR of 6.9% between 2013 and 2017. As automobile goes intelligent and NEV develops, the world’s automotive motor shipments will maintain an average annual rate of 7.5% or so during 2018-2023.


Automotive motors are mainly distributed in body, engine and chassis. The most used car-body motors, including power seats, power windows/doors and electric rearview mirrors, are largely small motors.

Global car body motor shipments were 2.49 billion units in 2017, occupying 62.4% of total automotive motor shipments. Around 50% share of the world’s small motor market was taken by ASMO and Mitsuba in 2017.

About 90% share of the global automotive starter and generator market is seized by Valeo, Denso, Bosch and Remy. Denso, the world’s largest producer of automotive starters and generators, serves Japanese carmakers and U.S. GM. Second only to Denso, Valeo provides services for customers chiefly in Europe and Mainland China.

As NEV develops, the drive motor market has been growing by leaps and bounds in recent years. Global NEV drive motor market was worth about $2.61 billion in 2017, an upsurge of 21.4% over the previous year, and is predicted to maintain a growth rate of over 20.0% during 2018-2023.

The Chinese NEV motor market was roughly RMB8.79 billion in 2017 with new energy passenger car motor installations seizing more than 60.0%.

BYD and BAIC BJEV have certain advantages, each sharing at least 10% of the country’s total drive motor shipments.

Global and China Automotive Electric Motor (Small Motor/ Starter and Generator/ NEV Motor) Industry Report, 2018-2023 focuses on the followings:
20120114.gifAutomobile output and sales in China and worldwide;
20120114.gifAutomotive motor market (overview, market size/structure, etc.);
20120114.gifAutomotive motor market segments (small motor, starter, generator, and NEV motor) (market size, competitive landscape, market structure, etc.);
20120114.gif9 foreign and 18 Chinese automotive motor producers (operation, automotive motor business, etc.)

1 Global and Chinese Automobile Market
1.1 Global
1.1.1 Production
1.1.2 Sales
1.1.3 Passenger Car
1.1.4 Commercial Vehicle
1.1.5 New Energy Vehicle (NEV)
1.2 China
1.2.1 Status Quo
1.2.2 Passenger Car
1.2.3 Commercial Vehicle
1.2.4 NEV

2 Automotive Motor Market
2.1 Overview
2.2 Market Size
2.3 Market Structure

3 Automotive Motor Market Segments
3.1 Small Automotive Motor
3.1.1 Overview
3.1.2 Market Size
3.1.3 Competitive Landscape
3.1.4 Segmented Products
3.2 Automotive Starter and Generator
3.2.1 Global
3.2.2 China
3.3 NEV Motor
3.3.1 Overview
3.3.2 Market Size
3.3.3 Market Structure
3.3.4 Competitive Landscape
3.3.5 Development Trend

4 Major Foreign Enterprises
4.1.1 Profile
4.1.2 Operation
4.1.3 Revenue Structure
4.1.4 Automotive Motor Business
4.2 Mabuchi Motor
4.2.1 Profile
4.2.2 Operation
4.2.3 Revenue Structure
4.2.4 Automotive Motor Business
4.3 Mitsuba
4.3.1 Profile
4.3.2 Operation
4.3.3 Revenue Structure
4.3.4 Automotive Motor Business
4.4 ASMO
4.4.1 Profile
4.4.2 Operation
4.4.3 Automotive Motor Business
4.5 BorgWarner
4.5.1 Profile
4.5.2 Operation
4.5.3 Revenue Structure
4.5.4 Automotive Motor Business
4.6 Valeo
4.6.1 Profile
4.6.2 Operation
4.6.3 Revenue Structure
4.6.4 Valeo Shanghai Automotive Electrical Systems Co., Ltd.
4.6.5 Valeo Shanghai Automotive Electric Motors & Wiper Systems Co., Ltd
4.6.6 Taizhou Valeo Wenling Automotive Systems Co., Ltd.
4.7 Denso
4.7.1 Profile
4.7.2 Operation
4.7.3 Revenue Structure
4.7.4 Automotive Motor Business
4.7.5 Tianjin Denso Engine Electrical Products Co., Ltd.
4.7.6 ASMO Hangzhou Xiaoshan Small Motor Co., Ltd.
4.8.1 Profile
4.8.2 Operation
4.8.3 Revenue Structure
4.8.4 Automotive Motor Business
4.9 Mitsubishi Electric
4.9.1 Profile
4.9.2 Operation
4.9.3 Automotive Motor Business

5 Major Chinese Enterprises
5.1 Johnson Electric
5.1.1 Profile
5.1.2 Operation
5.1.3 Revenue Structure
5.1.4 Automotive Motor Business
5.2 Zhejiang Founder Motor
5.2.1 Profile
5.2.2 Operation
5.2.3 Revenue Structure
5.2.4 Gross Margin
5.2.5 Automotive Motor Business
5.2.6 Development Strategy
5.3 Shenzhen Greatland Electrics
5.3.1 Profile
5.3.2 Operation
5.3.3 Revenue Structure
5.3.4 Gross Margin
5.3.5 Automotive Motor Business
5.3.6 Development Strategy
5.4 Zhejiang Dehong Automotive Electronic & Electrical
5.4.1 Profile
5.4.2 Operation
5.4.3 Gross Margin
5.4.4 Major Customers
5.4.5 Automotive Motor Business
5.4.6 Development Strategy
5.5 Zhongshan Broad-Ocean Motor
5.5.1 Profile
5.5.2 Operation
5.5.3 Revenue Structure
5.5.4 Automotive Motor Business
5.5.5 Development Strategy
5.6 Jiangxi Special Electric Motor
5.6.1 Profile
5.6.2 Operation
5.6.3 Automotive Motor Business
5.7 Yantai Zhenghai Magnetic Material
5.7.1 Profile
5.7.2 Operation
5.7.3 Revenue Structure
5.7.4 Gross Margin
5.7.5 Automotive Motor Business
5.8 Jing-Jin Electric
5.8.1 Profile
5.8.2 Automotive Motor Business
5.8.3 Development Strategy
5.9 Ningbo Yunsheng Auto Electric
5.9.1 Profile
5.9.2 Automotive Motor Business
5.10 UAES
5.10.1 Profile
5.10.2 Automotive Motor Business
5.11 Others
5.11.1 Shihlin Electric
5.11.2 Jinzhou Halla Electrical Equipment
5.11.3 Chengdu Huachuan Electric Parts Co., Ltd.
5.11.4 Zhejiang Unit Motor Co., Ltd.
5.11.5 Wuxi Minxian Vehicle Electric Equipment Co., Ltd.
5.11.6 Hitachi Automotive Systems (Changsha) Ltd.
5.11.7 JEE Automation Equipment
5.11.8 Shandong Deyang Electronics Technology Co., Ltd.
Global Automobile Output and YoY Growth, 2010-2023E
Global Automobile Output by Region, 2010-2017
Global Top20 Countries by Automobile Output, 2017
Global Automobile Sales and YoY Growth, 2010-2023E
Global Automobile Sales by Region, 2010-2017
Global Passenger Car Output by Region, 2010-2017
Global Passenger Car Sales by Region, 2010-2017
Global Commercial Vehicle Output by Region, 2010-2017
Global Commercial Vehicle Sales by Region, 2010-2017
Global New Energy Passenger Car (EV&PHEV) Sales, 2014-2018
New Energy Passenger Car (EV&PHEV) Sales in Europe, 2014-2018
New Energy Passenger Car (EV&PHEV) Sales in United States, 2014-2018
New Energy Passenger Car (EV&PHEV) Sales in Japan, 2014-2018
China’s Automobile Output and YoY Growth, 2011-2018
China’s Automobile Sales and YoY Growth, 2011-2018
China’s Automobile Output and Sales, 2017-2023E
Sales of China’s Top10 Automakers by Vehicle Model, Jan-Jul 2018
China’s Passenger Car Output and YoY Growth, 2011-2018
China’s Passenger Car Sales and YoY Growth, 2011-2018
China’s Passenger Car Output and Sales, 2017-2023E
China’s Passenger Car Sales Structure by Type, 2011-2018
Sales of China’s Top10 Passenger Car Brands by Vehicle Model, Jan-Jul 2018
China’s Commercial Vehicle Output and YoY Growth, 2011-2018
China’s Commercial Vehicle Sales and YoY Growth, 2011-2018
China’s Commercial Vehicle Output and Sales, 2017-2023E
China’s Commercial Vehicle Sales Structure by Type, 2017-2018
China’s New Energy Vehicle Output and Sales, 2011-2018
China’s New Energy Vehicle Sales by Type, 2016-2018
China’s New Energy Vehicle Output by Type, 2016-2018
Application of Auto Motors 
Global Auto Motor Market Size, 2013-2023E
Global Auto Motor Shipments, 2013-2023E
China’s Auto Motor Shipments, 2013-2023E
Use of Car Body Motors
Global Car Body Motor Shipments, 2013-2023E
Global Auto Motor Shipment Structure by Type, 2017
Global Small Auto Motor Shipments, 2015-2023E
Competitive Pattern of Global Small Auto Motor Market, 2017
Advantages and Disadvantages of Different Types of EPS
Composition of C-EPS System
Composition of P-EPS System
Global Automotive Steering System Market Structure by Type, 2017
Global EPS Market Size, 2016-2023E
Global EPS Motor Shipments, 2013-2023E
China’s EPS Motor Shipments, 2013-2023E
Installation of Automotive EPS in Major Regions Worldwide, 2017
Competitive Pattern of Global EPS Motor Market, 2017
Competitive Pattern of Japan’s EPS Motor Market, 2017
Passenger Car EPS System Market Share by Manufacturer in China, 2017
EPS Motor Suppliers of Toyota
EPS Motor Suppliers of Nissan
EPS Motor Suppliers of Honda
EPS Motor Suppliers of Mazda
EPS Motor Suppliers of Mitsubishi
EPS Motor Suppliers of Subaru
EPS Motor Suppliers of Daihatsu
EPS Motor Suppliers of Suzuki
Structure of Electronic Throttle
Global ETC Motor Shipments, 2013-2023E
Competitive Pattern of Global ETC Motor Market, 2017
Electronic Throttle Supply Relationships of Main Automakers in China
Auto Adaptive Seat Systems and Motors Used
Global Auto Seat Market Size, 2013-2023E
Global Auto Power Seat Shipments, 2013-2023E
Global Auto Power Seat Motor Shipments, 2011-2023E
China’s Auto Seat Motor Shipments, 2012-2023E
Competitive Pattern of Global Seat Motor Market, 2017
Competitive Pattern of Global Auto Power Door Lock Motor Market, 2017
Competitive Pattern of Global Auto Power Door and Window Motor Market, 2017
Competitive Pattern of Global Auto Windshield Wiper Motor Market, 2017
Global Auto Starter and Generator Market Size, 2015-2023E
Competitive Pattern of Global Auto Starter and Generator Market, 2017
Competitive Pattern of Global Auto Starter Market, 2017
Competitive Pattern of Japan’s Auto Generator Market, 2017
Competitive Pattern of China’s OE Auto Starter Market, 2017
Major Companies and Their Associations in China’s Alternator Industry
Main New Energy Vehicle Models and Drive Modes
Technical Bottlenecks of New Energy Vehicle Batteries
Cost Structure of New Energy Vehicles
Advantages and Disadvantages of Typical Drive Motors
Performance Comparison between Typical Drive Motors
Global New Energy Vehicle Drive Motor Market Size, 2016-2023E
China’s New Energy Vehicle Drive Motor System Market Size, 2012-2023E
Top10 New Energy Vehicle Motor Manufacturers in China by Installations, 2016-2017
Installations and Supported Companies of Major New Energy Passenger Car Motor Manufacturers in China, 2016-2017
Installations of Major New Energy Bus Motor Manufacturers in China, 2016-2017
Top10 New Energy Special Vehicle Motor Manufacturers in China by Installations, 2017
Penetration of New Energy Vehicle Permanent Magnet Synchronous Motor in China, 2017
Proportion of Various Types of Motors in China’s New Energy Passenger Car Market, 2017
Proportion of Various Types of Motors in China’s New Energy Bus Market, 2017
Proportion of Various Types of Motors in China’s New Energy Special Vehicle Market, 2017
Supporting of Global Major New Energy Vehicle Drive Motor Manufacturers
Motor Suppliers of Global Major OEMs
Supporting of Major New Energy Vehicle Drive Motor Manufacturers in China
Motor Supply Relationships of Mainstream Electric Passenger Car OEMs, 2017
Motor Supply Relationships of Mainstream Electric Bus OEMs, 2017
Competitive Pattern of China’s New Energy Vehicle Motor Market, 2017
Development Trend of New Energy Drive Motor Technology
Nidec’s Developments, 2017-2018
Nidec’s Revenue and Net Income, FY2011-FY2018
Nidec’s Development Goals
Nidec’s Revenue by Product, FY2011-FY2018
Nidec’s Revenue Structure by Product, FY2016
Nidec’s Revenue Structure by Product, FY2017
Nidec’s Development Goals by Product Segment
Nidec’s Revenue by Region, FY2017-FY2018
Nidec’s Auto Motor Shipments, FY2016-FY2020E
Nidec’s Revenue and Profits from Small Precision Motors, FY2016-FY2017
Nidec’s Main Auto Motor R&D Bases
Application of Nidec’s Motors in Vehicles
Nidec’s Development Strategy of New Energy Vehicle Motor
Nidec’s Main Auto Motor R&D Bases
Main Motors of Mabuchi
Global Presence of Mabuchi
Revenue and Operating Income of Mabuchi, 2012-2018
Revenue of Mabuchi by Application, 2013-2016
Revenue of Mabuchi by Region, 2013-2017
Application of Mabuchi’s Micromotors in Automotive Electronics
Application of Mabuchi’s Micromotors in Automotive AV
Mabuchi’s Revenue from Small and Medium Automotive Motors by Product, 2016-2017 
Mabuchi’s Revenue from Small Automotive Motors, 2014-2018
Mabuchi’s Revenue from Power Window Lifter Motor, 2014-2018
Mabuchi’s Major Motor Production Bases in China
Operating Performance of Mitsuba, FY2013-FY2018
Sales and Operating Income of Mitsuba, FY2017-FY2020E
Revenue Structure of Mitsuba by Sector, FY2018
Revenue Structure of Mitsuba by Region, FY2018
Revenue Breakdown of Mitsuba by Region, FY2016-FY2018
Sales Breakdown of Mitsuba by Customer Brand, FY2016-FY2017
Main Automotive Motors of Mitsuba
Overseas Footprint of ASMO
Revenue and Operating Income of ASMO, FY2013-FY2017
Main Motors of ASMO
Motors for Automotive Use of ASMO
Revenue and Net Income of BorgWarner, 2012-2018
Revenue Structure of BorgWarner by Customer, 2017
Drivetrain Revenue of BorgWarner, 2013-2017
Engine Revenue of BorgWarner, 2013-2017
Automotive Motors of BorgWarner
Overseas Footprint of Remy International
Main Production Bases and Customers of BorgWarner
Main Business of Valeo
Operation of Valeo, 2016-2017
Order Value of Valeo, 2005-2017
Revenue of Valeo by Business, 2016-2017
Revenue of Valeo by Region, 2017
Sales Structure of Valeo in OEM Market by Production Region, 2016-2017
Main Products of Valeo Shanghai Automotive Electrical Systems
Major Customers of Valeo Shanghai Automotive Electrical Systems
Revenue and Net Income of Denso, FY2014-FY2019
Revenue of Denso by Region, FY2014-FY2018 
Revenue Structure of Denso by Product, FY2017-FY2018
Revenue Structure of Denso by Client, FY2017-FY2018
Small Motor Revenue of Denso, FY2014-FY2018
Small Motors of Denso
Equity Structure of ASMO Hangzhou Xiaoshan Small Motor Co., Ltd.
Revenue and EBIT of Bosch, 2010-2017
Bosch’s Revenue by Business, 2016-2017
Bosch’s Revenue by Region, 2016-2017
Bosch’s Revenue by Country, 2016-2017
Bosch’s Automotive Motors
Product Number and Design Specification of Bosch 24V 110A Generator
Financial Data of Mitsubishi Electric, FY2016-FY2018
Revenue Structure of Mitsubishi Electric by Business, FY2018
Main Automotive Motors of Mitsubishi Electric
Milestones of Johnson Electric
Major Customers of Johnson Electric
Production Bases of Johnson Electric Worldwide
Presence of Johnson Electric in China
Turnover and Gross Profits of Johnson Electric, FY2011-FY2019
Turnover of Johnson Electric, FY2016-FY2021
Revenue of Johnson Electric by Business, FY2014-FY2018
Johnson Electric’s Products in Automotive Fields
Automotive Motors of Johnson Electric
Manufacturing Strategy of Johnson Electric
Revenue and Net Income of Zhejiang Founder Motor, 2013-2018
Revenue of Zhejiang Founder Motor by Business, 2014-2018
Revenue of Zhejiang Founder Motor by Region, 2014-2018
Gross Margin of Zhejiang Founder Motor by Business, 2014-2018
Main Automotive Motors of Zhejiang Founder Motor
Use of Funds Raised via Private Placement of Zhejiang Founder Motor, 2017
Revenue and Net Income of Shenzhen Greatland Electrics, 2014-2018
Revenue of Shenzhen Greatland Electrics by Product, 2014-2017
Gross Margin of Shenzhen Greatland Electrics, 2014-2018
Automotive Motor Revenue and % of Total Revenue of Shenzhen Greatland Electrics, 2014-2017
Investment Projects of Shenzhen Greatland Electrics
Main Products of Zhejiang Dehong Automotive Electronic & Electrical
Revenue and Net Income of Zhejiang Dehong Automotive Electronic & Electrical, 2013-2018
Gross Margin of Generators of Zhejiang Dehong Automotive Electronic & Electrical, 2013-2017
Major Customers of Zhejiang Dehong Automotive Electronic & Electrical
Generator Output and Sales Volume of Zhejiang Dehong Automotive Electronic & Electrical, 2013-2017
Generator Sales Volume of Zhejiang Dehong Automotive Electronic & Electrical by Market, 2015-2017
Revenue and Net Income of Zhongshan Broad-Ocean Motor, 2014-2018
Revenue of Zhongshan Broad-Ocean Motor by Business, 2014-2018
Revenue of Zhongshan Broad-Ocean Motor by Region, 2014-2018
NEV Powertrain System Revenue and YoY Growth of Zhongshan Broad-Ocean Motor, 2014-2018
Starter and Generator Revenue and YoY Growth of Zhongshan Broad-Ocean Motor, 2014-2018
Output and Sales Volume of Starters and Generators of Zhongshan Broad-Ocean Motor, 2014-2017
Revenue and Net Income of Jiangxi Special Electric Motor, 2014-2018
NEV Motor Revenue and % of Total Revenue of Jiangxi Special Electric Motor, 2015-2018
Revenue and Net Income of Yantai Zhenghai Magnetic Material, 2014-2018
Revenue of Yantai Zhenghai Magnetic Material by Product, 2014-2018
Gross Margin of Yantai Zhenghai Magnetic Material by Product, 2014-2018
Product System of Shanghai Dajun Technologies
NEV Motor Drive System Revenue and Percentage of Yantai Zhenghai Magnetic Material, 2015-2018
Key Subsidiaries of Jing-Jin Electric
Performance Parameter of JJE 140kW Drive Motor
Performance Parameter of JJE 170kW Generator
Main Automotive Generator and Starter Models of Ningbo Yunsheng Auto Electric
Equity Structure of UAES
Revenue and Net Income of Shihlin Electric, 2013-2018
Main Products of Shihlin Electric’s Automotive Electric Parts BD
Key Customers of Shihlin Electric’s Automotive Electric Parts BD
Main Products of Chengdu Huachuan Electric Parts
Marketing Network of Chengdu Huachuan Electric Parts
Main Products of Hitachi Automotive Systems (Changsha)
Introduction to JEE Automation Equipment’s NEV Drive System
Equity Structure of Shandong Deyang Electronics Technology
Revenue and Net Income of Shandong Deyang Electronics Technology, 2016-2017

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Automotive Head-up Display (HUD) Industry Report: Installation of OEM HUD for Passenger Cars Soared by 94.1% Year on Year in China in 2018 In 2018, 308,900 units of OEM HUDs were installed in passeng...

China Millimeter Wave Radar Market Report, January 2019

Veoneer was the Champion in the SRR Field with a Share of 32.4% and Bosch Ruled the LRR Segment with 40.1% Shares in the Chinese Millimeter Wave Radar Market in January 2019. It is shown from our surv...

Global and China Automotive Night Vision System Industry Report, 2019-2025

For the automotive sector, night vision system is of little value and seems like “chicken ribs” – tasteless when eaten but a pity to throw away. In function, night vision system is a special soluti...

ADAS and Autonomous Driving Industry Chain Report, 2018-2019– Automotive Processor and Computing Chip

As automobiles are going smart, cockpit and intelligent driving require more efficient processors. Full LCD instrument cluster with at least 3 or even 5 to 6 screens, will be an integral of a mainst...

China Automotive Distribution and Aftermarket Industry Report, 2019-2025

Spurred by downstream demand, China’s automobile production and sales sustained solid growth during 2011-2017, making a new high record in 2017. As the car sharing market is expanding apace, China jus...

ADAS and Autonomous Driving Industry Chain Report, 2018-2019– Automotive Lidar

LiDAR Industry Report 2018-2019: Price Slump Conduces to Massive Shipment of LiDAR In the markets where Chinese companies master core technologies, price of products is bound to plummet. Take IPG fo...

ADAS and Autonomous Driving Industry Chain Report 2018-2019 - OEMs

OEM ADAS and Autonomous Driving Strategy Research: At least Billions of Dollars and Thousands of Software Engineers are Required. The new trends “electrification, networking, intelligence and sharing...

China Battery Electric Logistics Vehicle Industry Report, 2018-2025

In 2018, China produced 1.27 million new energy vehicles (NEVs) in total, 59.9% more than in previous year. Wherein, 792,000 units were battery electric passenger cars and 278,000 units plug-in hybrid...

ADAS and Autonomous Driving Industry Chain Report, 2018-2019– Low-speed Autonomous Vehicle

Low-speed Autonomous Driving Industry: Sales of Low-speed Autonomous Vehicles will Reach 11,000 Units in China in 2020 L4 and above autonomous driving suffers a setback but low-speed autonomous drivi...

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