HUD Industry Research: the HUD installations to passenger cars soared 19.1% year-on-year in 2020Q1 thanks to homegrown brands
In contrast to the year-on-year nosedive of 41% in passenger car sales in Q1 2019, the HUD installations to passenger cars surged by 19.1% on an annualized basis and reached 72,500 units under the drive of Chinese brands.
AR-HUD patent filings keep increasing year by year. Among the top ten vendors, Chinese players include Foryou Multimedia Electronics, Futurus Technology, and Baidu.
Jiangsu New Vision Automotive Electronics Co., Ltd, a leading Chinese supplier of HUD, has signed more than 10 production and R&D contracts with NextEV, Geely, Changan Automobile, Great Wall Motor, Chery, BAIC BJEV, among others. New Vision completed Series A financing round with BAIC and BDStar Navigation in 2018, and fulfilled Series B financing from the investors GP Capital, Haitong and Ying Capital in 2019.
Foryou Multimedia Electronics set up a team in 2012 which is in possession of over 100 HUD related patents to date. With the parent company Foryou Corporation’s expertise in smart cockpit electronics, Foryou Multimedia Electronics has built a full-fledged AR-HUD platform, encompassing the input of ADAS, instrumentation and navigation. It has won a number of production projects from domestic and overseas automakers.
Technically, AR-HUD needs to solve problems such as ghosting, resolution, and environmental fusion. Optical imaging, projection technology and system compute also limit the display effect and user experience of AR-HUD. Big footprint of optical modules and hardware is inconvenient for deployment in car interiors, which means AR-HUD awaits much optimization.
To miniaturize AR-HUD (over 20 liters), the industry is studying holographic optical waveguide technology solutions, which may downsize HUD to 2.4 liters.
In recent years, many vendors around the globe, including Digilens, Lingxi AR, Lochn Optics, Magic Leap and traditional optical giants Sony and Schott, have set foot in optical waveguides successively.
In May 2018, Continental lavished huge in DigiLens. With its additional investment, Continental held close to 18% of DigiLens after Series C financing round. Digilens has conducted five rounds of financing, totaling $135 million from the investors including Sony, Panasonic, Samsung, Mitsubishi Chemical, Foxconn, Universal Display, Niantic, Dolby, etc.
DigiLens announced its expansion into China together with its first China-based licensee, Crystal Optech, which is a leading optical elements manufacturer in optical coating, AR optics and semiconductor optics. The partnership will bring DigiLens Crystal waveguides to the market in 2020.
Global and China Leading Tier1 Suppliers’ Intelligent Cockpit Business Research Report, 2022 (II)
Tier1 Intelligent Cockpit Research: The mass production of innovative cockpits gathers pace, and penetration of new technologies is on a rapid riseGlobal OEMs and Tier 1 suppliers are racing for the i...
Global and China Leading Tier1 Suppliers’ Intelligent Cockpit Business Research Report, 2022 (I)
Tier1 Intelligent Cockpit Research: The mass production of innovative cockpits gathers pace, and penetration of new technologies is on a rapid riseGlobal OEMs and Tier 1 suppliers are racing for the i...
China Commercial Vehicle Intelligent Cockpit Industry Report 2021
Research on Intelligent Cockpits of Commercial Vehicles: Heading for Large Screens, Voice Interaction, Entertainment and Life
Following AD/ADAS functions, the intelligent configuration of the cockpit...
Automotive Ultra Wide Band (UWB) Industry Report, 2022
UWB got initially utilized in the military field, and began to be commercially applied after the release of criteria for UWB commercialization in 2002. In 2019, Car Connectivity Consortium (CCC) liste...
China Automotive Distribution and Aftermarket Industry Report, 2022-2027
Since the introduction of 4S store model into China at the end of 20th century, China's authorized dealer system has gradually developed from a single-store-based mode to a group-based mode, and from ...
Global and China Skateboard Chassis Industry Report, 2021-2022
Research into skateboard chassis: where to sell, how to sell and to whom it is sold
Rivian, a new carmaker based on skateboard chassis, is quite popular in the market and becomes the focus of the aut...
Emerging Automakers Strategy Research Report, 2022--NIO
Research on emerging carmaking strategies: no new cars in 2021, 3 new cars in 2022, can NIO make its renaissance?
The delivery of ET7 is imminent, and the sluggish sales situation is expected to fade...
Automotive and 5G Industry Integration Development Report, 2022
Research on integration of vehicle and 5G: OEMs rush into mass production of 5G models whose sales may reach 3.68 million units in 2025
By the end of 2021, China had built and opened in excess of 1.3...
China Automotive Finance Industry Report, 2022-2030
Auto finance is lucrative with the highest profit margin in the international automobile industry chain, contributing to roughly 23% of the global automobile industry profits. Yet, auto finance only h...
Global and China Power Battery Management System (BMS) Industry Report, 2022-2026
1. Robust demand from new energy vehicle spurs BMS market to boom
New energy vehicle sales have been growing rapidly worldwide over the recent years, reaching 6.5 million units with a year-on-year up...
ADAS/AD Chip Industry Research Report, 2022
Autonomous driving chip research: In addition to computing power, core IP, software stacks, AI training platforms, etc. are becoming more and more importantL2.5 and L2.9 have achieved mass production ...
Automotive Sensor Chip Industry Research Report, 2022
Sensor Chip Research: Automotive Sensors Have Entered a Technology Iteration Cycle, and Opportunities for Localization of Chips Are Coming Automotive sensor chips can obtain external environment ...
Automotive Cloud Service Platform Industry Report, 2021-2022
Research on Automotive Cloud Services: Based on 5ABCD, cloud services run through the R&D, production, sale, management and services of automakersWith the development of intelligent connectivity, ...
Global and China Cobalt Industry Report, 2021-2026
As a very rare metal and an important strategic resource for a country, cobalt gets typically utilized in battery materials, super heat-resistant alloys, tool steels, cemented carbides, and magnetic m...
Automotive Event Data Recorder (EDR) Industry Report, 2022
An event data recorder (EDR), sometimes referred to informally as an automotive black box, is a device or a system installed in vehicle to monitor, collect and record technical vehicle data and occupa...
Commercial Vehicle ADAS Industry Report, 2021
ResearchInChina has published the "Commercial Vehicle ADAS Industry Report, 2021", focusing on policy climate, ADAS installations, suppliers, etc., and with a deep dive into the prospects of Chinese c...
Automotive High-precision Positioning Research Report, 2022
High-precision Positioning Research: from L2+ to L3, high-precision integrated navigation and positioning will become the standard
With the development and progress of the autonomous driving industry...
China Around View System (AVS) Suppliers and Technology Trends Report, 2021 –Joint Venture Automakers
Research into JV automakers’ around view system: large-scale implementation of AVP is round the corner, and AVS vendors are energetically pushing ahead with parking fusion solution.
During January to...